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Food and Agribusiness Marketing in Europe
This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural...
Marketing Aspects of International Business
The old ways break down, times change, and new life blossoms from the ruins. Frederich Schiller These words of a great poet express a basic fact of life-the inevitability of change. If marketers were asked to envision the future, they would not hesitate to answer that the entire globe is involved in a human revolution like no other in history. The changes now taking place, in both industrially developed and developing nations, are indications of the problems, chal lenges, and opportunities confronting future economic growth and development. Perhaps the most prominent characteristic of this change is the growing economic interdependence of all nations. Today it seems quite unnecessary to poin...
Agricultural Markets Beyond Liberalization
Agricultural markets have entered a long-term process of liberalization, with the aim of reducing imposed market imperfections such as monopolistic public trade, entry barriers and subsidies. The experience of more than a decade of agriculture liberalization offers a good opportunity to review and analyze the outcome of this process and to draw lessons for the future. The central topic in Agricultural Markets Beyond Liberalization is the relationship between market structure and how markets perform in a dynamic context during a liberalization process. The topic is studied from both a micro and macro viewpoint and refers to different types of agricultural markets. This volume brings together the dynamics of agricultural markets in several parts of the world, with a special focus on transition economics and Africa. The different studies cover geographical areas as wide as a district as well as a group of countries, and institutions from individual contracts to multi-national organizations. The analysis of liberalization under different circumstances, and the different methods of analysis used by the authors provide a valuable foundation for the assessment of liberalization.
Cross-National and Cross-Cultural Issues in Food Marketing
Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food m...
Products and Process Innovation in the Food Industry
Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.
Cooperatives in the Global Economy
Cooperatives in the Global Economy presents a unique collection of research-based chapters contributed by leading social and economic thinkers that provide critical insights into how the cooperative business model meets the challenges of the complex global problems in today’s competitive economy. Apart from theoretical arguments in favor of the value-based cooperative business model, this book presents the performance indicators of various forms of cooperatives, their potentialities, and challenges they face across borders. The contributors reexamine how cooperatives empower the marginalized population of the world by bringing them into the mainstream of socio-economic activities through c...
What Is Edible?
Adel den Hartog shows how complex the food choices of humans have been for millenia. Those who wonder why we eat what we eat, will find out practicalities, such as availability of products, transportation and costs, but also physiological, cultural, geological, and psychological factors matter. Den Hartog points out the importance of access to food for individuals and groups, and the influence of their socio-economical position. Can someone be convinced to eat something that they perceive as inedible? This book gives many examples of our limited flexibility, whether caused by an intolerance for genetical reasons, or because we simply did not know the food and want to keep it that way. Food habits are slow to respond to interventions, but these days, a meatless meal is no longer a sign of poverty. The book will attract the culturally interested reader. It can be used as a handbook for those who want to understand the background of our eating habits. The knowledge in this book can be used for a large range of interventions when it comes to food and life style.
International Place Branding Yearbook 2010
Surveys the world of place branding and marketing and offers readers an illuminating overview of the state-of-the-art of place branding principles, practices and processes
Marketing Management in Africa
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
