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Marketing Management and Strategy
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.
Strategic Technology Management
Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.
Social Organization of an Urban Grants Economy
Social Organization of an Urban Grants Economy: A Study of Business Philanthropy and Nonprofit Organizations explains the elites, corporate wealth, and human service organizations as players in the urban grants economy. The focus of study is the Twin Cities of Minneapolis-St. Paul. The book discusses social institutions that support an economy of donative transfers, and how these institutions influence who gives, who gets, and who gives to whom. Emphasis is on the belief system that has influence over corporate contributions, boundary-spanning agency roles that have an active role in reducing transactional costs, and selective incentives that have been used to elicit participation. The text ...
Global Mindsets
Global Mindsets seeks to tackle a topic that is relatively new in research and practice, and is considered by many to be critical for firms seeking to conduct global business. It argues that multiple mindsets exist (across and within organizations), that they operate in a global context, and that they are dynamic and undergo change and action. Part of the mindset(s) may depend upon place, situation and context where individuals and organizations operate. The book examines the notion of "mindset" is situational and dynamic, especially in a global setting, why it is important for future scholars and managers and how it could be conceptualized. The book includes conceptual chapters that push the current boundaries of research on the topic and empirical chapters that demonstrate how different organizations in different countries apply mindset perspectives in their management practices. It seeks to help academics, consultants, and researchers understand what has been said and studied about global mindsets in action and gain insights into possible directions and challenges that the field may face in the future.
Global Marketing Co-Operation and Networks
Learn how to compete in international markets! The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. In addition, it includes a new, broad-based theory of international entrepreneurship that will help you master the intricacies of global marketing. Global Marketing Co-Operation and Networks features both empirical research and conceptual studies. It provides you with important research findings about the impact of internationaliz...
Small and Medium Enterprises in Asian Pacific Countries: Roles and issues
These books provides an overall account of small and medium enterprises in selected Asia-Pacific countries such as Singapore, Malaysia, South Korea, Thailand, Philippines, China, Indonesia, Japan, Australia, New Zealand, United Kingdom and Canada. All of these countries have given high policy agenda on the development of small and medium enterprises since SMEs contribute significantly to the respective national economic development. The books therefore provides various experiences on SMEs, issues and challenges, incentive and policies adopted by various governments and, more significantly, prospects for growth and development potential of SMEs in the new millennium.
Central and Eastern Europe and the CIS
Learn about the many economical and political changes in Central and Eastern Europe to stay on top of business! Western academics are being called upon to play a principle role in the redefinition of management education in Central and Eastern Europe and the former USSR. Among the countless ideological, political, and economic issues engendered by the demise of communism throughout the region, myriad challenges in business education have surfaced. Central and Eastern Europe and the CIS provides an insightful background for Western educators who wish to play a part in or simply bear witness to this historic development.This book reveals and documents some of the major educational efforts and ...
