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University Partnership Playbook
This is a book of strategies and tactical plays, written by practitioners, for practitioners. It is designed to help innovators develop more effective approaches to benefitting from early stage university research.
Confessions of a Community College Administrator
Written by Matthew Reed, the formerly anonymous author of Inside Higher Ed's most popular blog, Confessions of a Community College Dean, this book offers keen insights, a frank discussion, and suggested solutions for the many issues that are unique to community college administration. In Confessions of a Community College Administrator Reed describes the current landscape of community college leadership and addresses some of the fundamental questions that face community colleges. Who does a community college actually serve? How do administrators really make budget decisions? Where do the roots of the "permanent crisis" in higher education lie? How are full-time and adjunct faculty best balan...
Data to Life
Digital technologies are becoming ever more integrated into our daily lives. Wearable devices, big data and the Internet of Things are poised to create a myriad of personalised services in health, wellness, commerce and leisure. These will have the potential to deliver huge benefits to society, but there are real and growing concerns they could open the door to Big Brother. Starting with the simplest atoms of behaviour, Data to Life covers a remarkable breadth of topics: the significance of daily rituals, a taxonomy of everyday life and tools for behaviour change. It presents a radical new roadmap for collecting and handling personal data that protects the interests of both individuals and businesses.
Reed Hastings
Reed Hastings is one of the world's foremost business leaders. As co-founder, chairman and CEO of Netflix, he has built one of the largest media and entertainment companies on the planet, with an estimated personal net worth of $3.6 billion. A notable philanthropist, he has served on the boards of a number of non-profit organisations as well as Facebook and Microsoft. This concise but detailed biography provides an overview of Hastings' career trajectory. From his unique management style to the biggest mistakes he has made along the way, to the reasons behind his decision to take Netflix from a business that dealt with products (rental DVDs) to a technology company that focuses on streaming, Burgess sheds light on Hastings' success and looks to what the future may bring for him and his ventures. Aspirational and positive, this is the perfect book for those looking for a concise and accessible account of a true global business visionary.
Understanding and Profiting from Intellectual Property
A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. An updated version which provides practitioners and analysts with guidelines and an action framework on how to benefit from IP.
Essential Law for Marketers
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can i...
