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Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany: A Cultural Approach to Marketing using Edward T. Hall and Geert Hofstede
“Companies that do not adapt to the new global realities will become victims of those that do.” In this quote Theodor Levitt, a former professor at the Harvard Business School, points out that companies all over the world need to deal with a process which has changed the way they carry on a business in many ways. The process, namely globalisation, takes advantages as well as disadvantages, not only for the business world but also for the individual. The importance to face globalisation has always been there but, it has increased with the evolving stages of globalisation. Ever since this process started, companies have tried to derive advantage from globalisation while at the same time th...
The Nexus Between States and Multinational Corporations
Seminar paper from the year 2013 in the subject Business economics - Economic Policy, grade: 1.0 (Distinction), The University of York (The York Management School), course: International Business and Strategic Management, language: English, abstract: One of the most discussed developments in contemporary political economy is the evolving relationship between states and multinational corporations. With its origins in the Peace of Westphalia in 1648, states have long been the most powerful force in economy. However, with the end of the Cold War around 1990 and the evolution of liberalism and neo liberalism, states began to pull back from former state-ruled political decisions. The ideas of the...
Analysis of Cultural Differences and Their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede
Bachelor Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.7, University of Applied Sciences Essen, course: Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede, language: English, abstract: This thesis aims at analysing cultural differences and their effect on marketing products internationally. The United States of America and Germany are used to exemplify this issue. Today's science provides numerous approaches to making cultural differences visible and tangible. All of these solu...
Ultra-Large Aircraft, 1940-1970
In 1962, a unique transport aircraft was built from the parts of 27 Boeing B-377 airliners to provide NASA a means of transporting rocket boosters. With an interior the size of a gymnasium, "The Pregnant Guppy" was the first of six enormous cargo planes built by Aero Spacelines and two built by Union de Transport Aeriens. More than half a century later, the last Super Guppy is still in active service with NASA and the design concept has been applied to next-generation transports. This comprehensive history of expanded fuselage aircraft begins in the 1940s with the military's need for a long-range transport. The author examines the development of competing designs by Boeing, Convair and Douglas, and the many challenges and catastrophic failures. Behind-the-scenes maneuvers of financiers, corporate raiders, mobsters and other nefarious characters provide an inside look at aviation development from the drawing board to the scrap yard.
