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Fundamentals of Business-to-Business Marketing
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Chips 2020
The chips in present-day cell phones already contain billions of sub-100-nanometer transistors. By 2020, however, we will see systems-on-chips with trillions of 10-nanometer transistors. But this will be the end of the miniaturization, because yet smaller transistors, containing just a few control atoms, are subject to statistical fluctuations and thus no longer useful. We also need to worry about a potential energy crisis, because in less than five years from now, with current chip technology, the internet alone would consume the total global electrical power! This book presents a new, sustainable roadmap towards ultra-low-energy (femto-Joule), high-performance electronics. The focus is on ...
Strategic Shifts between Business Types
Katrin Mühlfeld analyzes motivations and conditions for strategic changes of market offerings which can be interpreted as shifts between different business types. Transaction cost economics provide the main theoretical foundations while additional reference is made to Austrian economics and research on power-dependence relations.
NANO-CHIPS 2030
In this book, a global team of experts from academia, research institutes and industry presents their vision on how new nano-chip architectures will enable the performance and energy efficiency needed for AI-driven advancements in autonomous mobility, healthcare, and man-machine cooperation. Recent reviews of the status quo, as presented in CHIPS 2020 (Springer), have prompted the need for an urgent reassessment of opportunities in nanoelectronic information technology. As such, this book explores the foundations of a new era in nanoelectronics that will drive progress in intelligent chip systems for energy-efficient information technology, on-chip deep learning for data analytics, and quantum computing. Given its scope, this book provides a timely compendium that hopes to inspire and shape the future of nanoelectronics in the decades to come.
Sensors in Agriculture
Agriculture requires technical solutions for increasing production while lessening environmental impact by reducing the application of agro-chemicals and increasing the use of environmentally friendly management practices. A benefit of this is the reduction of production costs. Sensor technologies produce tools to achieve the abovementioned goals. The explosive technological advances and developments in recent years have enormously facilitated the attainment of these objectives, removing many barriers for their implementation, including the reservations expressed by farmers. Precision agriculture and ‘smart farming’ are emerging areas where sensor-based technologies play an important role. Farmers, researchers, and technical manufacturers are joining their efforts to find efficient solutions, improvements in production, and reductions in costs. This book brings together recent research and developments concerning novel sensors and their applications in agriculture. Sensors in agriculture are based on the requirements of farmers, according to the farming operations that need to be addressed.
CMOS Circuits for Piezoelectric Energy Harvesters
This book deals with the challenge of exploiting ambient vibrational energy which can be used to power small and low-power electronic devices, e.g. wireless sensor nodes. Generally, particularly for low voltage amplitudes, low-loss rectification is required to achieve high conversion efficiency. In the special case of piezoelectric energy harvesting, pulsed charge extraction has the potential to extract more power compared to a single rectifier. For this purpose, a fully autonomous CMOS integrated interface circuit for piezoelectric generators which fulfills these requirements is presented. Due to these key properties enabling universal usage, other CMOS designers working in the field of ene...
