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The Global PR Revolution
“An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
The Global PR Revolution
“An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
Planetary Crusts
This comprehensive reference volume surveys the development of crusts on solid planets and satellites in the solar system.
Tell to Win
Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win Guber explains how to move beyond PowerpPoint slides and spreadsheets to create purposeful stories that can serve as powerful calls to action. He reveals the best way to get noticed, how to turn passive listeners into active participants, and how technology can be used to ensure audience commitment. Featuring wisdom from Guber's meetings with (and lessons from) everyone from Nelson Mandela to YouTube founder Chad Hurley, and Muhammed Ali to Steven Spielberg (who he tutored in making films), Tell to Win entertainingly shows how to craft, deliver and own a story that is capable of turning others into viral advocates for your goal.
Hybrid Quantum Metaheuristics
The reference text introduces the principles of quantum mechanics to evolve hybrid metaheuristics-based optimization techniques useful for real world engineering and scientific problems. The text covers advances and trends in methodological approaches, theoretical studies, mathematical and applied techniques related to hybrid quantum metaheuristics and their applications to engineering problems. The book will be accompanied by additional resources including video demonstration for each chapter. It will be a useful text for graduate students and professional in the field of electrical engineering, electronics and communications engineering, and computer science engineering, this text: Discusses quantum mechanical principles in detail. Emphasizes the recent and upcoming hybrid quantum metaheuristics in a comprehensive manner. Provides comparative statistical test analysis with conventional hybrid metaheuristics. Highlights real-life case studies, applications, and video demonstrations.
Imperialism
None
Crisis Communication Strategies
Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses. Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or poli...
Bewilderments
The newest book in Avivah Gottlieb Zornberg’s award-winning series of commentaries on the hebrew bible. The book of Numbers is the narrative of a great failure. What should have been for the Israelites a brief journey from Mount Sinai to the Holy Land becomes a forty-year death march. Both before and after the devastating report of the Spies, the narrative centers on the people’s desire to return to Egypt, to undo the miraculous work of the Exodus. At its heart are speeches of complaint and lament, expressing a profound existential skepticism. But by contrast, in the narrative of the book of Numbers that is found in mystical and Hasidic sources, the generation of the wilderness emerges a...
The Beermat Entrepreneur
The beermat entrepreneur is a down-to-earth, easy-read guide to converting a good idea into a large and profitable business, by somebody who's been there and done it. Previous ed.: 2002.
Self Portrait in Green
'NDiaye is a hypnotic storyteller with an unflinching understanding of the rock-bottom reality of most people's life.' New York Times ' One of France's most exciting prose stylists.' The Guardian. Obsessed by her encounters with the mysterious green women, and haunted by the Garonne River, a nameless narrator seeks them out in La Roele, Paris, Marseille, and Ouagadougou. Each encounter reveals different aspects of the women; real or imagined, dead or alive, seductive or suicidal, driving the narrator deeper into her obsession, in this unsettling exploration of identity, memory and paranoia. Self Portrait in Green is the multi-prize winning, Marie NDiaye's brilliant subversion of the memoir. Written in diary entries, with lyrical prose and dreamlike imagery, we start with and return to the river, which mirrors the narrative by posing more questions than it answers.
