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The beermat entrepreneur is a down-to-earth, easy-read guide to converting a good idea into a large and profitable business, by somebody who's been there and done it. Previous ed.: 2002.
The new book from the bestselling authors of THE BEERMAT ENTREPRENEUR and THE BOARDROOM ENTREPRENEUR Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. Sales on a Beermat by the team that bought you The Boardroom Entrepreneur is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation. Sales on a Beermat is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, and is determined to make sales more than just an extra but a key part of their business' strategy.
L. Vaughan Spencer studied the Philosophy of Table Tennis and Anti-Social French at the University of the Isle of Wight and gained his MBA at the Jimmy Connors Institute in San Diego over the course of a weekend. Aside from holding motivational workshops in Watford, he also writes books; previous works include Chicken Nuggets for the Soul, Who Grated My Cheese? and What they don't teach you at Harvard Nursery School. All of his work is based on rigorous analysis - apart from when it's easier not to. In a hilarious - and surprisingly useful - satire of the corporate self-improvement industry the satirical character L. Vaughan Spencer finally puts his wisdom into book form. This ultra-observant how-not-to guide, on everything from clothes and hairstyles to spellology and 720 degree feedback, is a based on a successful stage show that won the Edinburgh Fringe Report Award for Best Satire of 2002 and has toured to theatres and corporate conferences across the world.
'Finally! The book that millions of people have been crying out for. An empowering guide of how to use your work to achieve independence, inspiration and - crucially - balance' Bruce Daisley, author of The Joy of Work and VP,Twitter You want to go freelance. You want to make your career work for you, on your terms and determined by your own definition of success. You want autonomy, flexibility and variety. But where do you start? In The Freelance Bible, award-winning entrepreneur and freelancer, Alison Grade, guides you through absolutely everything that you need to know to start your successful self-employed life. Starting from day one, she will help you develop your personal brand, pick up the financial essentials, grow your client base, manage your work-life balance, negotiate deals and value your time as you become more established. This is your complete guide to turning your talent into a fulfilling and sustainable career. 'Alison strikes an excellent and inspirational balance; sharing tips and advice that help you work out how to be secure in insecurity and ace the journey to becoming a freelancer' Alex Mahon CEO, Channel 4
This Handbook, first published in 2005, provides standard procedures for planning and conducting a survey of any species or habitat and for evaluating the data.
The Art and Science of Light Bulb Moments is an interactive, educational and entertaining guide on how to have ideas on demand. Tom Evans explains how the mind works (and doesn't work) so you that you can experience inspirations about anything pretty much any time you like. Light bulb moments don't have to be random. You will learn the secrets to Whole Brain and Whole Mind Thinking, the importance of the breath and how to reconnect with your vestigial minds and the superconsciousness. Find out where ideas come from and why most thoughts aren't necessarily your own. Reading this book will quite possibly change your world by helping you spot serendipities, making you luckier and even healthier and wealthier.
It is time for the people to unleash a banking revolution. Every owner of an SME and those thinking of starting a business should read this book and then act to support the kind of banking that is long overdue. The kind of banking described by Craig Iley. Every banker should read this book and pay heed to what Craig Iley describes. Let the revolution begin. Without Banks the world we know today would not exist but… Have you ever thought the odds were stacked against you and never really understood how? Have you ever considered why your bank gets richer but your business gets poorer? Have you ever wondered if there was a better, fairer way? If we want social equality, we need economic equal...
Exploring the response of evangelicals to the collapse of 'Greater Christian Britain' in Australia in the long 1960s, this book provides a new religious perspective to the end of empire and a fresh national perspective to the end of Christendom. In the turbulent 1960s, two foundations of the Western world rapidly and unexpectedly collapsed. 'Christendom', marked by the dominance of discursive Christianity in public culture, and 'Greater Britain', the powerful sentimental and strategic union of Britain and its settler societies, disappeared from the collective mental map with startling speed. To illuminate these contemporaneous global shifts, this book takes as a case study the response of Au...
Are you afraid of finance? If so, don't worry. You're in good company: many entrepreneurs and small business owners are the same. And now, here is the book for you. Jointly written by Beermat Entrepreneur Chris West and two experienced finance directors, Stephen King and Jeff Macklin, Finance on a Beermat demystifies the whole topic. It shows you how to turn finance from something scary, dull, backward-looking or incomprehensible (sometimes all four!) into a clear, powerful and proactive tool for building businesses. Cash is the lifeblood of every small business - but how do you control it? How do you minimise risk while maximising the potential of your business? What do you need to know abo...
"A definitive and practical guide that covers every business area, from strategy to finance, management to marketing, and business planning to exit"--Page 4 of cover