Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Understanding Innovation in Emerging Economic Spaces
A small number of countries, regions, cities, and localities are powerful gatekeepers and generate the bulk of creative and innovative ideas, while the majority is largely excluded. This book looks at neglected, but emerging innovation centres analysed from various spatial and organizational perspectives; ranging from entire countries and regions to individual firms and small neighbourhoods. Bringing together leading scholars from various disciplines, it examines a variety of economic sectors including biotechnology, agrotourism, and the food retail industry. The authors employ various, often contradictory, concepts, ranging from local buzz and the global pipeline, through an analysis of collective learning processes to geographical embeddedness, using both qualitative and quantitative approaches. The purpose of the book is twofold: investigating changes occurring in the regions and cities under transformation and attempting to find common and unique mechanisms behind these changes. Consequently, the authors shed light on the scale and scope of the innovativeness of selected economic and social processes.
Alma Mater
None
International Case Studies in Tourism Marketing
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Urban Tourism and Urban Change
Urban Tourism and Urban Change: Cities in a Global Economy provides both a sociological / cultural analysis of change that has taken place in many of the world's cities. This focused treatment of urban tourism examines the implications of these changes for urban management and planning sense, for success and failure in metropolitan change. Uniquely suited for teaching purposes, Costas Spirou integrates numerous case studies of cities to illuminate the significant impact and promise of tourism on urban image and economic development.
Sustainable Marketing of Cultural and Heritage Tourism
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
Health and Wellness Tourism
Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today¿s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism. This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.
Creative Tourism, a Global Conversation
This resource is based on and draws from the proceedings of the 2008 Santa Fe & UNESCO International Conference on Creative Tourism, this first-of-a-kind conference that brought together delegates from 16 countries.
Sport Tourism Development
In setting the foundation for this book, the unique qualities of sport as a tourist attraction are presented and discussed theoretically. It then addresses in six chapters central themes of sport tourism development.
Tourism Planning
Tourism and Planning provides a fresh and stimulating approach to a major area of tourism studies, examining the key concepts of tourism planning. It emphasises the primary themes of tourism planning, examining the forces (at a global, regional and local level) which drive planning, and how tourism is integrated into existing economic, social, natural, business and political environments.* provides an accessible and up-to-date resource for students tackling this complex subject for the first time* draws on examples from around the world, including USA, UK, Australia, New Zealand, Canada, Europe, Southeast Asia and the Americas* discusses the relational nature of tourism planning from the international and national settings through to destination planning and then to individual sites* emphasises the critical role of collaboration, networking and trust in tourism planning* discusses the forces and processes at macro and micro level which drive tourism planning and development* tackles head on the issue of sustainabilityC.Michael Hall is based at the Centre for Tourism, University of otago, Dunedin, New Zealand. He also holds positions as Senior Research Fellow at the New Zealand Natu
