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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Impact of AI and Tech-Driven Solutions in Hospitality and Tourism
With today’s rapidly evolving digital landscape, businesses in the hospitality and tourism industries face the challenge of harnessing the power of emerging technologies to stay competitive and meet the evolving needs of travelers. From personalized guest experiences to efficient operations and sustainable practices, there is a growing demand for innovative solutions that leverage artificial intelligence (AI) and cutting-edge technology. However, navigating this technological landscape can be daunting, with businesses often grappling with questions of implementation, integration, and ethical considerations. Impact of AI and Tech-Driven Solutions in Hospitality and Tourism emerges to provide insight and guidance in addressing these challenges. By delving into the transformative potential of AI and technology, this book offers a comprehensive exploration of how these innovations are reshaping the hospitality and tourism sectors. Through in-depth analyses, case studies, and practical examples, readers gain valuable insights into the myriad ways in which AI-driven solutions can enhance guest experiences, streamline operations, and drive sustainable practices within the industry.
Research Anthology on Improving Health Literacy Through Patient Communication and Mass Media
Increasing health literacy among patients is a difficult task as medical jargon and healthcare directions can be overwhelming and difficult to comprehend. In today’s digital world, people are more connected than ever before and have the ability to find healthcare information in a way that was not possible in recent years. Mass media and social media have become particularly influential in conveying health information to the public. With the amount of misinformation being spread, coupled with poor health literacy skills, it is imperative that new strategies and policies are undertaken to ensure that patients and the general public receive accurate information and are appropriately educated ...
Handbook of Research on Designing Sustainable Supply Chains to Achieve a Circular Economy
Securing a sustainable supply chain is crucial for business and the future of humanity. Intending to lower waste and carbon emissions, businesses are investing more money in sustainability efforts. However, sustainability measures that might save costs, improve forecasting, and optimize business operations are frequently disregarded, especially during the post-pandemic era. The Handbook of Research on Designing Sustainable Supply Chains to Achieve a Circular Economy analyzes various approaches and strategies for developing sustainable supply chain capabilities to achieve circular economies; builds and develops models, frameworks, and theoretical concepts by focusing on the role of a sustaina...
Essays on Development Issues
India, Australia And South Africa Are The Three Major Regional Powers In The Indian Ocean Region. While Australia Is A Developed Country With A Very High Level Of Economic Affluence, The South African Society S Problems Are Mainly Drawn Along Racial Lines. Blacks In South Africa Have An Overwhelming Majority In Numbers, And Yet Most Of The Black People In South Africa Face Serious Problems Of Unemployment And Poverty. The Whites In South Africa Have, On The Other Hand, Always Enjoyed Comfortable Standards Of Living.India Provides The Classic Example Of A Developing Country That Is Burdened With Overpopulation, Communal Divisions, Gender Inequalities, Rural Poverty, Illiteracy And Yet It Is A Country That Has The Potential To Emerge As A Great Global Power In The Course Of The 21St Century. The Essays Included In This Volume Examine The Case Of India From Various Perspectives To Demonstrate How The Process Of Economic Change In India Might Have A Bearing On The Indian Ocean Region As A Whole.
Handbook of Research on International Travel Agency and Tour Operation Management
Changes within the travel industry, such as globalization, consumerism, and advancements in technology, have transformed travel agencies into highly competitive businesses. To remain successful, new business approaches and models must be created in the global tourism and hospitality industry. Travel companies continue to expand their businesses in different countries and seek to collaborate with international entrepreneurs, developing the need for cross-cultural strategies and policies. As travel agencies flourish, identifying these business practices is necessary for these organizations to obtain a competitive management model at the global level. The Handbook of Research on International T...
Handbook of Research on Advancing Cybersecurity for Digital Transformation
Cybersecurity has been gaining serious attention and recently has become an important topic of concern for organizations, government institutions, and largely for people interacting with digital online systems. As many individual and organizational activities continue to grow and are conducted in the digital environment, new vulnerabilities have arisen which have led to cybersecurity threats. The nature, source, reasons, and sophistication for cyberattacks are not clearly known or understood, and many times invisible cyber attackers are never traced or can never be found. Cyberattacks can only be known once the attack and the destruction have already taken place long after the attackers have...
Entrepreneurship Ecosystems and Their Opportunities and Challenges
Entrepreneurs are exceptionally gifted individuals capable of spotting projects, marshaling resources, inventing ideas, taking risks, and forming businesses. Prospective entrepreneurs must be inspired and motivated to pursue self-employment businesses in today’s volatile business environment and highly sophisticated information technologies. However, governments have been attempting to promote entrepreneurship by assisting the growth of small and medium-sized enterprises (SMEs). SMEs’ primary challenges are lack of working capital and marketing challenges. Entrepreneurship is a combination of difficult-to-teach skills, attitudes, and knowledge that can be developed. Entrepreneurship Ecos...
Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Human Resources and Gender Issues in Poverty Eradication
There Are Complex Linkages Between Human Resources Development And Gender Issues, On The One Hand, And The Problem Of Poverty Eradication, On The Other. This Volume Contains 17 Chapters, Which Aim At Disentangling These Complex Issues Of Development. A Main Theme Underlying The Volume Is That Economic Growth In Itself Is Not To Be Confused With The Broader Question Of Economic Development That Should Lead To Improvement In The Standard Of Living Simultaneously With Empowerment Of Women, Inter-Generational And Inter-Class Equity And Efficient Management Of The Environment. Many Of The Papers In The Volume Are Focused On The Countries Of The Indian Ocean Region.
