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Marketing Communications in Emerging Economies, Volume I
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.
World Full of Needles
Needles, they hurt, don’t they? Imagine going around with a needle poking into the sole of your foot for years. The bitter truth is that most of us are doing that, not realizing how. These needles exist in our relationships, within ourselves, or in the people around us. This book brings to you fifteen short stories on beautiful people and how they managed to pick the needles off from the bottom of their feet and learned to walk again, to love again and to live their lives again.
Contemporary Computing
This book constitutes the second part of the refereed proceedings of the Third International Conference, IC3 2010, held in Noida, India, in August 2010. The 23 revised full papers presented were carefully reviewed and selected from numerous submissions.
Advances in Computer Science, Engineering & Applications
The International conference series on Computer Science, Engineering & Applications (ICCSEA) aims to bring together researchers and practitioners from academia and industry to focus on understanding computer science, engineering and applications and to establish new collaborations in these areas. The Second International Conference on Computer Science, Engineering & Applications (ICCSEA-2012), held in Delhi, India, during May 25-27, 2012 attracted many local and international delegates, presenting a balanced mixture of intellect and research both from the East and from the West. Upon a strenuous peer-review process the best submissions were selected leading to an exciting, rich and a high quality technical conference program, which featured high-impact presentations in the latest developments of various areas of computer science, engineering and applications research.
Contemporary Computing
This volume constitutes the refereed proceedings of the Fourth International Conference on Contemporary Computing, IC3 2010, held in Noida, India, in August 2011. The 58 revised full papers presented were carefully reviewed and selected from 175 submissions.
Contemporary Computing
This volume constitutes the refereed proceedings of the 5th International Conference on Contemporary Computing, IC3 2010, held in Noida, India, in August 2011. The 42 revised full papers presented together with 7 short papers were carefully reviewed and selected from 162 submissions. The papers are organized in topical sections on: algorithm; applications; systems (hardware and software); biomedical informations; poster papers.
Business World
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Hospitals Around the World
The book constitutes easy reference for Hospitals, Nursing Homes, Clinics, Medical Publishers Around the World
AI-Driven Digital Twin and Industry 4.0
This book presents the role of AI-Driven Digital Twin in the Industry 4.0 ecosystem by focusing on Smart Manufacturing, sustainable development, and many other applications. It also discusses different case studies and presents an in-depth understanding of the benefits and limitations of using AI and Digital Twin for industrial developments. AI-Driven Digital Twin and Industry 4.0: A Conceptual Framework with Applications introduces the role of Digital Twin in Smart Manufacturing and focuses on the Digital Twin framework throughout. It provides a summary of the various AI applications in the Industry 4.0 environment and emphasizes the role of advanced computational and communication technolo...
Media Credibility
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