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As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it. Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management...
WHAT IS THE ONE THING not taught in design school, but is an essential survival skill for practicing designers? Working with other people. And yet, in every project, collaboration with other people is often the most difficult part. The increasing complexity of design projects, the greater reliance on remote team members, and the evolution of design techniques demands professionals who can cooperate effectively. Designing Together is a book for cultivating collaborative behaviors and dealing with the inevitable difficult conversations. Designing Together features: 28 collaboration techniques 46 conflict management techniques 31 difficult situation diagnoses 17 designer personality traits This book is for designers: On teams large or small Co-located, remote, or both Working in multidisciplinary groups Within an organization or consulting from outside You’ll also find sidebar contributions from David Belman (Threespot), Mandy Brown (Editorially, A Book Apart), Erika Hall (Mule Design Studio), Denise Jacobs (author), Jonathan Knoll (InfinityPlusOne), Marc Rettig (Fit Associates), and Jeanine Turner (Georgetown University).
Product management improves the odds that your web sites and apps will be successful, and affirms the value that design brings to organizations and companies. App stores overflow with apps, and the Web seems to have more sites, content, and applications than people could possibly need. So how do you know that you are designing things that will be useful and, ultimately, successful? That’s where product management comes in. Use market research to identify problems that people and organizations are really having, and then apply your creative and technical experience to design digital products that meet those needs with high levels of customer satisfaction Includes a foreword by Whitney Hess, founder and principal of the user experience consultancy Vicarious Partners, and the author of the Pleasure & Pain blog at www.whitneyhess.com/blog.
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You’ll learn to control your content–and not have it control you.
This introduction to the history of work in America illuminates the many important roles that men and women of all backgrounds have played in the formation of the United States. A Day in the Life of an American Worker: 200 Trades and Professions through History allows readers to imagine the daily lives of ordinary workers, from the beginnings of colonial America to the present. It presents the stories of millions of Americans—from the enslaved field hands in antebellum America to the astronauts of the modern "space age"—as they contributed to the formation of the modern and culturally diverse United States. Readers will learn about individual occupations and discover the untold histories...
Coba lihat Twitter Anda! Apakah pengikut Anda tak pernah bertambah? Tweet Anda tak pernah dibalas? Atau bahkan yang lebih menyedihkan, Anda tidak tahu apa yang bisa dilakukan di Twitter selain men-tweet tak lebih dari 140 karakter? Jangan dulu berputus asa, buku ini akan menuntun Anda dari pengguna biasa menjadi Master Twitter. Melalui buku ini, Anda akan diajak menguak rahasia pengoptimalan Twitter. Anda bisa memajang foto profil berupa animasi bergerak, pembuatan avatar, pengelolaan Twitter langsung dari desktop, multiple akun, melakukan penambahan following dan follower secara cepat dan aman, serta pencarian pengguna Twitter lain sesuai minat dan lokasi yang Anda inginkan. Tak hanya itu, Anda pun akan diajak untuk membuat group di Twitter, memberi kado istimewa untuk teman-teman Twitter Anda, melakukan integrasi Twitter dengan Yahoo Messenger 11, Tumblr, dan masih banyak lagi lainnya. Ternyata melalui kesederhanaannya, Twitter menyimpan banyak hal luar biasa yang bisa Anda gali lebih dalam. Jadi tunggu apalagi, segera coba langkah-langkah rahasia di buku ini dan jadilah seorang Master Twitter!
Bad design is everywhere, and its cost is much higher than we think. In this thought-provoking book, authors Jonathan Shariat and Cynthia Savard Saucier explain how poorly designed products can anger, sadden, exclude, and even kill people who use them. The designers responsible certainly didn’t intend harm, so what can you do to avoid making similar mistakes? Tragic Design examines real case studies that show how certain design choices adversely affected users, and includes in-depth interviews with authorities in the design industry. Pick up this book and learn how you can be an agent of change in the design community and at your company. You’ll explore: Designs that can kill, including the bad interface that doomed a young cancer patient Designs that anger, through impolite technology and dark patterns How design can inadvertently cause emotional pain Designs that exclude people through lack of accessibility, diversity, and justice How to advocate for ethical design when it isn’t easy to do so Tools and techniques that can help you avoid harmful design decisions Inspiring professionals who use design to improve our world
Which business structures are best suited to the unpredictable 21st century? How can a business reconfigure itself with minimum disruption and maximum impact? Every executive grapples with problems of restructuring--and most need hands-on guidance to solve them. Based on Jay Galbraith’s world-renowned approach to organization design and featuring a broad selection of practical tips and tools developed by Diane Downey and Amy Kates, Designing Dynamic Organizations gives business leaders at all levels everything they need to implement positive, progressive change. In this book, business executives will learn how to examine their choices by leading them systematically through these fundamental questions: Should we restructure to meet our strategic goals? What are the best structural options to achieve our success? What lateral processes are necessary to support the new structure? How do we staff the restructured organization to optimize results? Designing Dynamic Organizations includes examples and worksheets that pilot you through the essential steps of organizational design.
America's premier biographer for young people illuminates the remarkable life and far-reaching influence of the famous Chinese philosopher. Born in China in 551 B. C., Confucius rose from poverty to the heights of his country's ruling class. But then he quit his high post for the life of an itinerant philosopher. "The Analects" collects his teachings on education and government, the definition of nobility, the equality of man and the right way and purpose of living, ideas that eventually spread to the West and influenced the great thinkers of the Enlightenment. And five centuries before Christ, Confucius set forth his own Golden Rule: "Do not impose on others what you do not wish for yourself."
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content ...