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The Content Strategy Toolkit
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content ...
Contemporary Developments in Games Teaching
The teaching of games is a central component of any physical education or youth sport programme. Contemporary Developments in Games Teaching brings together leading international researchers and practitioners in physical education and sports coaching to examine new approaches in games teaching and team sport coaching that are player/student-centred and inquiry-based. The book aims to bridge the gap between research and practice by exploring contemporary games teaching from pedagogical, policy and research perspectives. It offers interesting new commentary and research data on well-established models such as Teaching Games for Understanding (TFfU), Game Sense, Play Practice and the Games Concept Approach (GCA), as well as introducing innovative and exciting approaches emerging in East Asia, including Singapore and Japan. Representing the most up-to-date survey of new work in contemporary games teaching around the world, this book is invaluable reading for any student, researcher, in-service teacher or sports coach with an interest in games teaching or physical education.
The Content Strategy Toolkit
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You’ll learn to control your content–and not have it control you.
Voice Marketing
“Hey Google, how can you help me reach more customers and strengthen my brand?” Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers learn key strategies and tactics of the voice world while following a clear roadmap for developing and executing a voice marketing program. How should marketers best approach voice and conversational AI to ensure an optimal return on their investments? Since voice can both activate consumer behavior and help build the brand image, what is the right media mix for a mark...
Strategic Content Design
Good content isn’t magical—it’s thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you’ll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing. “This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX—by which I mean EVERYONE.” —Kristina Halvorson, CEO and Founder, Brain Traffic Who Should Read This Book? Content professionals of all types—copywriters, strategists, designers, managers, operations managers, and le...
From Solo to Scaled
Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who unde...
Cannabis and Childhood Development
This book highlights empirical evidence on the impact of cannabis on childhood development, from infancy up to young adulthood. With the global movement of more relaxed policies and attitudes towards cannabis use, it is important to understand the risks associated with cannabis on youth development. Bridging the gap between knowledge communications and research literature, this volume translates scientific evidence to highlight the consequences of cannabis exposure on young people’s lives. Based on academic research literature, it summarizes and critically analyses a large body of scientific evidence to evaluate developmental outcomes from birth to young adulthood on physical, social, and mental health. It will appeal to students and academics, as well as policy makers, psychologists, medical professionals, and epidemiologists in the broader academic community with an interest in the topic.
A Project Guide to UX Design
USER EXPERIENCE DESIGN is the multifaceted discipline of shaping digital products and systems into tools that are both useful and usable. Success as a UX designer extends beyond just knowledge of the latest technologies; it also involves diplomacy, management insight, and a solid grasp of business dynamics. In this updated guide, you'll learn to: Understand various roles in UX design, identify stakeholders, and increase collaboration across teams Define your project's purpose and scope collaboratively, from high-level objectives to fine details Identify the differences between methodologies such as waterfall, agile, and lean UX Delve into qualitative and quantitative user research, and use t...
Red Hot Santa
This holiday season, four bestselling authors give the gift that keeps on giving: gripping tales of special agents in a covert agency, out to protect the innocent . . . by any means necessary. Snowball’s Chance by Cherry Adair–Kendall decks the halls, unaware that a serial killer has her on the top of his list. Of course, being naughty with the sexy good guy sent to protect her would be so nice. Santa Slave by Leanne Banks–After her best friend disappears, Hilary takes matters into her own hands and finds herself caught in the throes of danger, while a hunky male operative hopes to mix pleasure with business. Runaway Santa by Pamela Britton–Biologist Kaitlyn Moneypenny’s research is finally leading to a big scientific breakthrough . . . and mortal peril. When bullets start to fly, so do the sparks between Kaitlyn and her Santa-clad rescuer. Killer Christmas by Kelsey Roberts–When several Santas are murdered at a swanky department store, the new CEO, Meghan Beckham, had better watch out, had better not cry–because a serial killer has come to town.
