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Mercedes
Profiles the history of a pioneer company whose many designs, inventions, and innovations became milestones in the history of the car and automotive engineering.
Design by Mercedes Benz
Mercedes-Benz has been making design history for over 120 years. No other brand has launched as many dream machines; many of them have become style icons. Superb photographs of exemplary motor cars provide a visual tour through the annals of automotive d
Mercedes-Benz
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Mercendes Benz Parade And Staff Cars
Mercedes-Benz automobiles were popular in Germany and were naturally taken into use by the various agencies of the Third Reich. Many of these automobiles appear in famous photographs of the era, from pre-war Party rallies to the entry into Austria, Czechoslovakia and Poland to Hitler's departure from Rastenburg after the assassination attempt upon him.The author traces the early history and insignia of the various predecessors of Mercedes-Benz, culminating in the merger of Mercedes and Benz in 1926.Since Mercedes-Benz automobiles were seen as symbols of the prosperous Germany promised by the Nazis, they were often displayed by Party leaders during the years of struggle, with Göring's 1931 r...
Mercedes-Benz Sport-Light Coupe
In the very beginning, the automotive industry was dominated by open-top vehicles whose body shapes were very much based on the horse-drawn carriage, there were open and closed carriages and then there was the Coupe. These were developed from the type of carriage known as the Berlin coach, which was designed as a classic vehicle for individual luxury travel and prestige. This type of carriage offered an intimate atmosphere focused exclusively on the passengers; it did not even have space for luggage, it simply exuded style, elegance and luxury in every way. This first volume of the Mercedes-Benz Coupe book addresses the journey from what was a functional sports car design to what has become ...
Mercedes Benz - How A Great Campaign Can Almost Kill A Company
Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Ohio University (E.W. Scripps School of Journalism), course: International and Crosscultural Advertising, language: English, abstract: What started as one of the biggest and most expensive campaigns in the German automobile industry, almost ended in a disaster for the company. The result was the biggest crisis, a German automobile company had ever faced. Mercedes-Benz is a high-class automobile company. Its products stand for luxury, reliability and dependability. But high-class cars are expensive and only affordable for the richer part of society. To keep pace with the ...
Mercedes-Benz Saloon Coupe
First produced in 1928, Mercedes-Benz Coupés became the embodiment of elegance and exclusivity on four wheels. Their design became an experience for all the senses, appealing to every emotion. Hans-Dieter Futschik, the designer responsible for many of the later Mercedes-Benz models, said of the Saloon Coupé: 'A shorter wheelbase compared with the saloons gives it different proportions that are almost sports car-like in character. The passenger compartment is set further back. This gives it a sportier look than a saloon. In addition, the greenhouse is smaller and more streamlined than the basic body. It looks like a small head set on a muscular body, exuding a powerful and more dynamic attitude... Everything radiates power, elegance and agility.' This complete guide includes an overview of early automotive history; pre-merger design from both Benz and Daimler; the historical protagonists and how they influenced the design; how design and fashion change vehicle shape; the continued development of Saloon Coupe design to suit every class and finally, the modern idea of the Coupe.
