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The Authenticity Industries
In recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake activist claims in ways that few "woke" brands ever dared before. It buttresses a multibillion-dollar influencer industry of everyday folks shilling their friends with #spon-con and burnishes the street cred of rock stars and rappers alike. But, ironically, authenticity's not actually real: it's as fabricated as it is ubiquitous. In The Authenticity Indu...
The Unfinished Leader
With the demands of technology, transparency, and constant connectedness, and calls for higher performance, leaders from the front line to the C-suite face complex dilemmas that cannot be easily denied or postponed. These perplexing, recurring issues are familiar to anyone in a leadership role today, including: How do I balance my functional or business unit goals with the needs of my peers and the whole company? How do I support and promote others while still advancing my own career? How do I emphasize teamwork and still reward the “stars”? Can I really devote enough time and energy to both family and work? These are not “problems” but paradoxes—situations in which there will neve...
Global Outsourcing and Offshoring
Companies are increasingly asking which of their value chain activities are best performed within their own company and which may be outsourced. In addition, they are also considering which pieces of their value chain may be better performed abroad. These interrelated decisions concerning outsourcing and offshoring have not only changed entire industries, they have also transformed the lives of people across the world. Hundreds of millions of jobs in emerging nations have been the direct result of outsourcing and offshoring decisions. At the same time, many people in the developed world have lost their jobs because a company has been able to find a cheaper alternative. Featuring contributions from scholars in eleven different countries, this book was the first to examine the theory and practice of outsourcing and offshoring simultaneously. It includes studies of a variety of different industries, including pharmaceuticals, automobiles, medical records, appliances, human resource management and telecommunications.
EBOOK: Operations Management: Theory and Practice: Global Edition
EBOOK: Operations Management: Theory and Practice: Global Edition
Contemporary Selling
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationsh...
Finding New Ways to Engage and Satisfy Global Customers
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challeng...
Haggle A Freebie
This book is all about freebies ( free product or free sample strategies) that one needs to know. Whether you are a startup or big company, freebies play a pivotal role in boosting a company's bottom line and top line growth. It's a great brand building tool that big companies are using to make competition squirm. To know the why-how, read the book!!
Earning a Doctorate Degree in the 21st Century
This volume reflects on some of the main reasons people pursue a doctorate degree, the techniques for setting the course, and what candidates should do to ensure their degree is completed in a timely manner. (Education/Teaching)
Korea and the Global Society
This book explores multiple fields and disciplines around the theme of South Korea’s engagement and exchanges with global society focusing on development cooperation, migration and the media. The core of this volume is an analysis of South Korea’s engagement and reciprocity in global society that has developed out of the country’s shift from aid recipient and migrant sender to aid provider and migrant host. The contributions approach this through the three main aspects of overseas aid, cross-border contacts, and interplay of identities in the mediascape. These themes represent an interdisciplinary array of research that introduces and analyses interconnected and concurrent instances of reciprocity, convergence, tension, inclusion, or exclusion in navigating South Korea’s interactional relations with global society, spanning regions and countries including Africa, Asia, the USA, and Germany. This book will be valuable reading to students and researchers from a wide range of disciplines including sociology, gender studies, ethnic studies, media studies, IR, and area studies, in particular Korean studies.
Z Magazine
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