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Sports Marketing
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the im...
Always a Steeler
This book is chockfull of comeback stories. The three main stories that run throughout the book are the comebacks of Terry Bradshaw and Tommy Maddox, and the death of Mike Webster at age 50. It's full of tales of triumphs and tragedies, sobering stuff but inspirational as well.
Hometown Heroes
A variety of inspirational stories about men and women from the tri-state area who excelled in some way to become heroes in their hometown. Many all-time favorites are profiled.
Genome Research
None
Natives and Exotics
Ambitious in its scope and scale, this environmental history of World War II ranges over rear bases and operational fronts from Bora Bora to New Guinea, providing a lucid analysis of resource exploitation, entangled wartime politics, and human perceptions of the vast Oceanic environment. Although the war’s physical impact proved significant and oftentimes enduring, this study shows that the tropical environment offered its own challenges: Unfamiliar tides left landing craft stranded; unseen microbes carrying endemic diseases disabled thousands of troops. Weather, terrain, plants, animals—all played an active role as enemy or ally. At the heart of Natives and Exotics is the author’s ana...
