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Least Risk Investing
While investing theories introduced decades ago have been repeatedly validated and have stood the test of time, our understanding of the financial markets has made huge advances in recent years. To benefit from these advances, however, most investors will need to unlearn much of what they think they know about investing. They will also need to learn to ignore most of the "wisdom" that spews from the hallowed halls of Wall Street, its salesmen posing as "advisors," and its agents in the media. Contrary to popular "wisdom," investing isn't about P/E ratios, or technical patterns, or momentum plays, or "5 star ratings," or the latest conflict in the Middle East. Investing is about probabilities...
Gayellow Pages
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Communication Essentials for Financial Planners
Exploring the Human Element of Financial Planning Communication Essentials for Financial Planners tackles the counseling side of practice to help financial planners build more productive client relationships. CFP Board’s third book and first in the Financial Planning Series, Communication Essentials will help you learn how to relate to clients on a more fundamental level, and go beyond "hearing" their words to really listen and ultimately respond to what they're saying. Expert coverage of body language, active listening, linguistic signals, and more, all based upon academic theory. There is also an accompanied set of videos that showcase both good and bad communication and counseling withi...
Client Psychology
A Client-Centered approach to Financial Planning Practice built by Research for Practitioners The second in the CFP Board Center for Financial Planning Series, Client Psychology explores the biases, behaviors, and perceptions that impact client decision-making and overall financial well-being. This book, written for practitioners, researchers, and educators, outlines the theory behind many of these areas while also explicitly stating how these related areas directly impact financial planning practice. Additionally, some chapters build an argument based solely upon theory while others will have exclusively practical applications. Defines an entirely new area of focus within financial planning...
Financial Planning and Counseling Scales
The personal, household, and consumer finance field is growing quite rapidly, especially as universities and policy makers see the need for additional research and clinical application in this dynamic area of study. Currently, the profession is advancing towards the stage where professional practice becomes increasingly evidenced-based. Financial Planning and Counseling Scales provides educators, researchers, students, and practitioners with a much needed review of reliable and valid personal assessment scales and instruments that can be used for both research and clinical practice. In addition to presenting actual scales and instruments with applicable psychometric details, the book also includes an overview of measurement issues and psychometric evaluation.
