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Political Advertising in the United States
Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative impl...
The Persuasive Power of Campaign Advertising
The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.
Campaign Advertising and American Democracy
It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the race for the White House alone and presidential candidates, along with their party and interest group allies, broadcast over a million ads -- more than twice the number aired before the 2000 elections. What were the consequences of this barrage of advertising? Were viewers turned off by political advertising to the extent that it disuaded them from voting, as some critics suggest? Did they feel more connected to political issues and the political system or were they alienated? These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising. Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters. Only in the rarest of circumstances do they have negative impacts.
Doing Psychotherapy
Here is a practical guide to doing psychotherapy which, unlike most other manuals that present an idealized view of the therapist-patient relationship, shows what the therapeutic encounter is really like. Using detailed excerpts from clinical protocols, and without omitting the inevitable mistakes that a therapist will make, Dr. Basch draws the reader into the therapeutic dialogue as a way of experiencing what actually happens in the course of treatment with cases of varying complexity.The author focuses on the treatment of the kind of patients who, though likely to make up the majority of a therapist's practice, are generally ignored in training guides--those who are not acutely disturbed, ...
Social Media and Democracy
A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Franz Liszt
Franz Liszt: A Research and Information Guide is an annotated bibliography concerning both the nature of primary sources related to the composer and the scope and significance of the secondary sources which deal with him, his compositions, and his influence as a composer and performer. The second edition includes research published since the publication of the first edition and provide electronic resources. Franz Liszt was born on 22 October 1811 at Raiding, today located in Austria’s Burgenland. He received his first piano lessons from his father, Adam Liszt, an employee of the celebrated Eszterházy family. Young Franz was quickly acclaimed a prodigy, and in 1820 a group of Hungarian magnates offered to underwrite his musical education. Shortly thereafter the Liszts moved to Vienna, where Franz studied piano and composition with Carl Czerny and Anton Salieri. Performances there earned Liszt local fame; even Beethoven expressed interest in him.
Battleground
"Covering the beginning of the television era to the present, 'Battleground' provides an unprecedented look at the Electoral College strategies used by US presidential campaigns from 1952 to 2020 and what difference they make on election day. Although US presidential campaigns are among the most closely followed events in the world, academic research tends to conclude that they are much less important for shaping election-day outcomes than broader economic conditions and more gradual socio-political trends. If so, then what campaigners do and say might be entertaining, but should rarely have a decisive influence on who wins the White House. Yet because academic studies typically treat presid...
A Research Agenda for Political Marketing
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of political marketing.
Masculinity in American Politics
How elements of masculinity manifest themselves in all aspects of American political life While hardly a new phenomenon, masculinity—which includes elements of toughness, independence, and leadership, among others—roared onto the national political stage in America with the 2016 candidacy, election, and presidency of Donald Trump. Research into masculinity dates back over a century, but little attention has been paid to the specific role of masculinity in politics beyond the conventional wisdom that it, rather than femininity, is the dominant force. This lack of research has led to a lack of knowledge on how exactly, and how much, masculinity shapes political structures, attitudes and be...
Eric Voegelin and the Politics of Spiritual Revolt
Because Voegelin's basic theoretical position shifted dramatically over the course of his career and because his analysis of ideology and its source was never given full and final expression in a single work, Franz's comprehensive study is especially valuable. The author provides the first sustained examination of Voegelin's contentions that the various and diverse ideologies of the modern age are rooted in a common pattern of consciousness; that Christianity was an important force in the origination of medieval and modern patterns of disordered consciousness; and that an essential equivalence exists among patterns of disordered consciousness across historical eras. He also includes the first analysis of Voegelin's search for forms of individual and social therapy that could serve as counterparts to his diagnoses of spiritual and political disorders
