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From Body to Community
Using the sole surviving admissions book for Toledo, Spain s Hospital de Santiago, Cristian Berco reconstructs the lives of men and women afflicted with the pox by tracing their experiences before, during, and after their hospitalization."
Mediating Fictions
"Mediating Fictions examines the variety of strategies that these authors use to deprecate women healers, and in the process, to create early modern "others" to whom the ideal, male physician could be contrasted. Spill, La Celestina, and La Lozana andaluza all attempt to dissuade their readers from seeking the healing service of ordinary women."--BOOK JACKET.
"Yo Libro"
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The Literature of Misogyny in Medieval Spain
An examination of two fifteenth-century misogynist Iberian works.
Double Diaspora in Sephardic Literature
The year 1492 has long divided the study of Sephardic culture into two distinct periods, before and after the expulsion of Jews from Spain. David A. Wacks examines the works of Sephardic writers from the 13th to the 16th centuries and shows that this literature was shaped by two interwoven experiences of diaspora: first from the Biblical homeland Zion and later from the ancestral hostland, Sefarad. Jewish in Spain and Spanish abroad, these writers negotiated Jewish, Spanish, and diasporic idioms to produce a uniquely Sephardic perspective. Wacks brings Diaspora Studies into dialogue with medieval and early modern Sephardic literature for the first time.
The Truth About What Customers Want
Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers “Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.” Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker
The Once and Future Sex: Going Medieval on Women's Roles in Society
Named a Most Anticipated Book of 2023 by The Millions A vibrant and illuminating exploration of medieval thinking on women’s beauty, sexuality, and behavior. What makes for the ideal woman? How should she look, love, and be? In this vibrant, high-spirited history, medievalist Eleanor Janega turns to the Middle Ages, the era that bridged the ancient world and modern society, to unfurl its suppositions about women and reveal what’s shifted over time—and what hasn’t. Enshrined medieval thinkers, almost always male, subscribed to a blend of classical Greek and Roman philosophy and Christian theology for their concepts of the sexes. For the height of female attractiveness, they chose the ...
Consumer Behavior
Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research.KEY TOPICSA four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture.For brand managers, marketing research analysts, and account executives.
