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"... cases based on the experiences of New Zealand companies seeking to internationalise, accompanied by supporting text chapters"--Introd.
International Business
SCOTT (copy 1): From the John Holmes Library collection.
Understanding Contexts Of Business In Western Asia: Land Of Bazaars And High-tech Booms
Not one size fits all. Yet, some books teach business with minimal focus on the context for business. In reality, firms — large and small — are highly affected by the context in which they operate; yet, context is not uniformly conceptualized, theorized, and operationalized by scholars of business and management. While most theories have come from developed countries with bountiful contexts, the diverse contexts of Western Asia are little understood. Religious factors are profoundly dominant in Western Asia, and businesses in this diverse area operate with considerations that are rarely considered in research. This book reveals a variety of schools of thought that have molded several business models and mechanisms, which are, to some extent, different from the context of Western economies.
Enterprising Worlds
This book is the culmination of several years of work by geographers, planners, and economists. The chapters included in this volume represent the collective efforts of the International Geographical Union’s Commission on the Dynamics of Economic Spaces, at their 2005 annual meeting in Toledo, Ohio (USA). The papers were selected based on their contribution to the community of economic geographers and policymakers and to demonstrate the inherent interconnectedness of these themes.
International Marketing and Export Management
"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text." Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and ...
