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Designing Effective Web Surveys
Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.
Survey Methodology
Praise for the First Edition: "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process." —Journal of the American Statistical Association "Overall, the high quality of the text material is matched by the quality of writing . . ." —Public Opinion Quarterly ". . . it should find an audience everywhere surveys are being conducted." —Technometrics This new edition of Survey Methodology continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emergi...
Nonresponse in Household Interview Surveys
A comprehensive framework for both reduction of nonresponse andpostsurvey adjustment for nonresponse This book provides guidance and support for survey statisticianswho need to develop models for postsurvey adjustment fornonresponse, and for survey designers and practitioners attemptingto reduce unit nonresponse in household interview surveys. Itpresents the results of an eight-year research program that hasassembled an unprecedented data set on respondents andnonrespondents from several major household surveys in the UnitedStates. Within a comprehensive conceptual framework of influences onnonresponse, the authors investigate every aspect of surveycooperation, from the influences of househo...
The Science of Web Surveys
In this volume, the authors provide a comprehensive summary of the literature on this method of data collection that is rapidly growing in popularity. The book includes new syntheses of the authors' work and other important research on Web surveys, including a meta-analysis of studies that compare reports on sensitive topics in Web surveys with reports collected in other modes of data collection.
Methods for Testing and Evaluating Survey Questionnaires
The definitive resource for survey questionnaire testing and evaluation Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods’ reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field. The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference...
Total Survey Error in Practice
Featuring a timely presentation of total survey error (TSE), this edited volume introduces valuable tools for understanding and improving survey data quality in the context of evolving large-scale data sets This book provides an overview of the TSE framework and current TSE research as related to survey design, data collection, estimation, and analysis. It recognizes that survey data affects many public policy and business decisions and thus focuses on the framework for understanding and improving survey data quality. The book also addresses issues with data quality in official statistics and in social, opinion, and market research as these fields continue to evolve, leading to larger and me...
Handbook of Interview Research
Aimed at professionals in market research and journalism as well as researchers, academics and students, this handbook is both an encyclopedia providing discussions of methodological issues and a story of a particular tale of interviewing.
Faithful Measures
A venture into the art and science of measuring religion in everyday life In an era of rapid technological advances, the measures and methods used to generate data about religion have undergone remarkably little change. Faithful Measures pushes the study of religion into the 21st century by evaluating new and existing measures of religion and introducing new methods for tapping into religious behaviors and beliefs. This book offers a global and innovative approach, with chapters on the intersection of religion and new technology, such as smart phone apps, Google Ngrams, crowdsourcing data, and Amazon buying networks. It also shows how old methods can be improved by using new technology to create online surveys with experimental designs and by developing new ways of mining data from existing information. Chapter contributors thoroughly explain how to employ these new techniques, and offer fresh insights into understanding the complex topic of religion in modern life. Beyond its quantitative contributions, Faithful Measures will be an invaluable resource for inspiring a new wave of creativity and exploration in our connected world.
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