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The Culture of Efficiency
The Culture of Efficiency: Technology in Everyday Life reveals how people are managing, exploiting, and resisting technological developments in the digital age. In this unique volume, distinguished experts from a broad range of fields candidly show how the latest technologies are being used to transform and control nitty-gritty aspects of life from conception onward and the surprising benefits and consequences. Bold and provocative, The Culture of Efficiency is for everyone concerned with efficiency and effectiveness. It offers fresh insights about social trends, practical suggestions for improving everyday life, and vital forecasts about the future of work and leisure. This is essential reading for researchers, professionals, and students in communication, sociology, education, anthropology, psychology, organizational science, operations management, marketing, gender studies, environmental studies, American studies, healthcare, and social policy. Overall, the volume offers a rich interpretation of the meaning of living in a culture of efficiency.
Voice Marketing
“Hey Google, how can you help me reach more customers and strengthen my brand?” Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers learn key strategies and tactics of the voice world while following a clear roadmap for developing and executing a voice marketing program. How should marketers best approach voice and conversational AI to ensure an optimal return on their investments? Since voice can both activate consumer behavior and help build the brand image, what is the right media mix for a mark...
Audio Branding
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer? Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience...
Leading Edge Marketing Research
Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.
Marketing to Women
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Perfect Phrases for Sales and Marketing Copy
Provides phrases for the right situations. Whether it's writing grants or generating sales leads, this work has the tools for precise, and effective communication in various situations.
CRM at the Speed of Light
Learn why CRM remains hot despite dot.com failures and the recession, and whyCRM is integral to the way companies do business today.
Nebraska
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RFID
Most companies think of RFID (radio frequency identification) as a boon to supply-chain management. But author Mickey Brazeal sees it as a way to improve your customers¿ experience and your bottom line at a time when consumers are demanding better service.From product and food safety to cutting the costs of health care and bringing point of sale to the shopping cart, Brazeal explains how RFID will improve the customer experience, while introducing efficiencies to the marketplace.Brazeal tackles the subject of privacy head on with a chapter that discusses how companies can use RFID to benefit customers while still respecting their privacy.The future of RFID is limitless. With many examples and "what ifs," Brazeal challenges his readers to think about how RFID can improve the customer experience in countless ways.The book includes an appendix to help the uninitiated learn how RFID works and a detailed bibliography for further reading.
