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Social Media, Technology, and New Generations
  • Language: en
  • Pages: 191

Social Media, Technology, and New Generations

This book builds on existing conversations surrounding millennials and media use by examining Generation Z’s engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

Cultural Perspectives on Millennials
  • Language: en
  • Pages: 137

Cultural Perspectives on Millennials

  • Type: Book
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  • Published: 2017-11-07
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  • Publisher: Springer

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

The Millennial Mindset
  • Language: en
  • Pages: 228

The Millennial Mindset

We’ve all heard that Millennials are smarter than everyone else, unique in every way possible, that they have probably been millionaires since age seven, and that they are poised to take over the world. We’ve also heard that they are lazy, unmotivated, entitled, and condescending know-it-alls. How can this generation have such opposing characteristics? What is the truth about this generation? The Millennial Mindset offers parents, educators, managers, and co-workers insights and suggestions on how to engage, prepare, and foster the Millennial generation in all aspects of life. Through interviews with millennials and those who work with or otherwise engage them, Regina Luttrell and Karen McGrath offer ways for Millennials to better understand older generations and their peers so they can coexist without animosity in today’s fast-paced globalized world. They also offer insight into Millennial characteristics, passions, and goals for those who work with, live with, or otherwise co-exist with Millennials. Readers will gain a better sense of what this generation has in store for the world, and how the world can best respond.

The Millennials
  • Language: en
  • Pages: 256

The Millennials

Born between the early 1980s and 2000s, the millennials are the youngest (and on several occasions, the largest) generation at work today. In this first comprehensive book with discerning research, Subramanian Kalpathi turns the modern workplace on its head and asks pressing questions about what makes this raring-to-go generation tick. With case studies of millennial organizations and interviews with over 100 achievers, The Millennials will give you an informed view of how the future will look by explaining the goals, motivations and dreams of the people who will run it.

The Millennial New World
  • Language: en
  • Pages: 377

The Millennial New World

This is a study of millennialism - the idea that something climactic will happen in the year 2000 - in Latin America, from the pre-Columbian period up to the present.

Social Media, Technology, and New Generations
  • Language: en

Social Media, Technology, and New Generations

This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

Millennial Dreams and Apocalyptic Nightmares
  • Language: en
  • Pages: 294

Millennial Dreams and Apocalyptic Nightmares

The Religious Right came to prominence in the early 1980s, but it was born during the early Cold War. Evangelical leaders like Billy Graham, driven by a fierce opposition to communism, led evangelicals out of the political wilderness they'd inhabited since the Scopes trial and into a much more active engagement with the important issues of the day. How did the conservative evangelical culture move into the political mainstream? Angela Lahr seeks to answer this important question. She shows how evangelicals, who had felt marginalized by American culture, drew upon their eschatological belief in the Second Coming of Christ and a subsequent glorious millennium to find common cause with more mai...

Generation We
  • Language: en
  • Pages: 257

Generation We

  • Type: Book
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  • Published: 2008
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  • Publisher: Pachatusan

The largest generation in history, the Millennial Generation are independent-- politically, socially, and philosophically-- and they are spearheading a period of sweeping change in America and around the world.

Millennials
  • Language: en

Millennials

  • Type: Book
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  • Published: 2018
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  • Publisher: Unknown

This book provides an exploration into the diverse ways the Millennial generation is changing our world. The US Census Bureau puts the number of Millennials at 92 million as of 2017, making them the largest living generation in size, as well as the largest generation in the current workforce. Every generation has a unique social identity due to the formative events that shape its members values and influence their subsequent attitudes and behaviours. Yet, no other generation in history has prompted so much conversation, debate, and controversy as the Millennials. From the time they first stepped foot into our classrooms and workplaces, Millennials have been labeled as the Me Generationconsid...

OK Gen Z
  • Language: en
  • Pages: 106

OK Gen Z

  • Type: Book
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  • Published: 2021-09-21
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  • Publisher: Notion Press

A society is defined by its young. Gen Z (born 1996 to 2015), mankind’s newest, is amid the greatest collective trauma since the Great Depression and World War II. Is it any wonder then that at the heart of this generation is a search for truth? As global connectivity soars, generational shifts will affect behaviour far more than socioeconomic differences. Young people are potent influencers today. Gen Z is compelling others to adapt to them. But what all has shaped them?