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Impressive Advertising
A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising.
Handmade Packaging Graphics
Packed with superb full-colour photography, 'Handmade Packaging Graphics' brings together some of the finest examples of hand-made/illustrated/lettered packaging designs for a wide variety of products and from around the world.
Death and the Sun
Profiles a season on the bullfighting circuit through the experiences of celebrated matador Francisco Rivera Ordoñez, as he faces tremendous pressure to live up to his family's and his society's expectations.
Green Packaging Solutions
Global responsibility and commitment to the environment mean the pressure is on to seek environmentally friendly and sustainable solutions to combat mounting environmental degradation. The importance of recyclable packaging is clearly recognized by all market sectors, either because the product itself is natural and eco-friendly or because manufacturers wish to draw attention to the essence of the product, demonstrating commitment to environmental protection through company products. The interest shown by designers in this field of packaging is clearly indicated by the outcome of numerous remarkable projects.
50 años del Vicente Calderón
El Vicente Calderón cumple 50 años, pero el Atlético de Madrid tiene más de 113 años de historia en los que fue acomodándose en distintas casas que ayudaron a su evolución. 50 años del Vicente Calderón nos sitúa en los campos en los que jugó antes de llegar a la ribera del Manzanares. Conoceremos los proyectos, sueños e ilusiones de los directivos que hicieron grande al Atlético, descubriremos la intrahistoria de la salida del Metropolitano y los obstáculos que hubo para culminar la obra del nuevo estadio. Un trabajo periodístico, riguroso y documentado que contextualiza el porqué de algunas decisiones que, en su momento, no fueron entendidas por los aficionados y desgastaron...
Select Wine Bibliographies - 2nd Edition
Select Wine Bibliographies includes published works from the 1600s through 2023 All listings are works published in the English language. Each book includes an ISBN (when available), the format (hardcover, softcover, digital, or manuscript), as well as any notes that may list subsequent editions or other pertinent information. Thirteen major subjects are included with over 2300 listings. The goal is to first list first editions in hardcover when possible; otherwise, if later editions are more relevant, they become the primary source. Many of these works may have been published in additional formats. Thirteen major subjects are included with over 2300 listings.
Cultural and Creative Mural Spaces
This book puts into context the evolution of mural art in recent years, particularly the case of the contemporary muralism in Uruguay. While the focus of this volume, revolves around Uruguay, the editors demonstrate that circumstances found in Uruguay are also reflected widely in a large number of cases worldwide. Mural art has evolved from an elite audience to a more popular objective. At the same time, it does not lose the necessity of high value artists that, not only technically but also conceptually, will be able to connect to the audience and provide a sense of identity and necessity of preservation of this art. This leads to a down-top approach, where different actors take part in the process, from the conceptualization to the conservation. Moreover, mural art has been studied as a driver of local economic development, attracting visitors and tourists can access these open-air museums easily. This book is of interest to students and researchers working in fine art, heritage and museum studies.
The Best American Nonrequired Reading 2013
Presents literature from mainstream and alternative American periodicals, including fiction, nonfiction, and poetry.
Eco Packaging Design
This is a superbly illustrated showcase for some of the most creative and exciting designs and ideas for environmentally-friendly packaging. As consumers become ever more environmentally aware, the need for companies to address their green credentials is of major importance. One of the most visible ways to do this is introduce eco-friendly and/or recyclable packaging for products. "Eco Packaging Design" brings together a selection of some of the most creative, exciting, and unique design, ideas, and concepts for eco-friendly packaging from around the world.
Cartes de poblament valencianes modernes (segles XVI-XVIII). VOL III
Aquest tercer volum de les cartes de poblament valencianes de l’època moderna continua el recull, per ordre cronològic, encetat en els dos anteriors i completa la col·lecció fins a les darreries del segle XVIII amb uns cent vint-i-cinc textos més. En aquest cas, els documents editats abasten des del mes de maig de 1612 a desembre de 1796, amb una amplitud cronològica considerable i, per tant, amb contextos històrics també bastant diferents. Els primers documents encara corresponen al període més dens de la resposta a l’expulsió dels moriscos de 1609, però progressivament, i fins les darreries del segle XVII, van atorgant-se pels senyors modificacions de les cartes de poblament donades inicialment als nous pobladors cristians. En algun cas, fins i tot arriben a ser tres les successives cartes atorgades, com ara a Sumacàrcer o Guardamar de la Safor, però aquests canvis no foren un fenomen aïllat sinó bastant estès pel regne valencià.
