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BRAND
BRANDING MAGNITUDE IN THE COMPETITIVE MARKET PLACE, CONSUMER BONDING TOWARDS BRANDS, FDI IN RETAIL BUSINESS, RETAIL CHANNELS, PEOPLE PERSPECTIVE IN RETAIL BUSINESS, OTHER AREAS OF BUSINESS. India was one of the most attractive destination for foreign investment in retail sector, According to Global Retail development Index (GRDI), India placed into fifth attractive destination for investment in 2012, but its falls to 14th position during 2013 and it drops to 20th place, its lowest ever ranking in the GRDI. India remains an appealing long -term retail destination for several reasons, starting with its demographics - a population of 1.2 billion people, half or the population are younger than 3...
Point of Origin
Reveals Gobekli Tepe as a center of civilizing knowledge for the ancient world • Details how symbolic elements at Gobekli Tepe link a pre-Vedic cult in India to cosmological myths and traditions in Africa, Egypt, Tibet, and China • Discusses how carved animal images at Gobekli Tepe relate to stages of creation and provide an archaic foundation for symbolic written language • Defines how classical elements of ancient Egyptian myth and religion characterize an archaic cosmological tradition that links ancestrally back to Gobekli Tepe How could multiple ancient cultures, spanning both years and geography, have strikingly similar creation myths and cosmologies? Why do the Dogon of Africa a...
Textbook of Biotechnology
Introduction, Genetic Engineering, Animal cell and Tissue CUlture, Plant Tissue Culture, Gene Transfer Technology (Transfection), Biotechnology in healthy Care, Enzyme Technology, Siungle Cell Protein, Fermentation Technology, BioFuel Technology, Environmental Biotechnology, Agro Biotechnology, Gentically Modified Organisms.
Book Publishing Industry in Kerala
There are many industries which aim at sustaining the societal needs for information and entertainment. Industries involved in television, periodicals, music, film, publishing are a few major examples. They capture attention of the public by creating interest and delights in them. Documenting one’s own ideas, thoughts, experience, skills, proficiency, knowledge and wisdom is known as publishing. It forms the fundamental elements of intellectual and informative system of any country. Newspapers, journals, magazines and books are the dominant examples of industries involved in publishing. Unlike other media, the print media not only emulates the aspirations of the dominant class but also gives an opportunity to address the issues of all layers of the society. It is the process of production and dissemination of literature or information i.e., the activity of making information available to the general public. Despite, different forms of publishing companies exist; books are considered to be the best in terms of systematic and logical presentation of collected ideas or information.
Plant Physiology
This thoroughly revised and updated edition provides an accessible overview of the rapidly advancing field of plant physiology. Key topics covered include absorption of water, ascent of sap, transpiration, mineral nutrition, fat metabolism, enzymes and plant hormones. Separate chapters are included on photosynthesis, respiration and nitrogen metabolism, and emphasis is placed on their contribution to food security, climate resilient farming (or climate-smart agriculture) and sustainable development. There is also a chapter on the seminal contributions of plant physiologists. Supported by the inclusion of laboratory experimental exercises and solved numerical problems, the text emphasises the conceptual framework, for example, in coverage of topics such as thermodynamics, water potential gradients and energy transformation during metabolic processes, water use efficiency (WUE) and nitrogen use efficiency (NUE). Bringing together the theoretical and practical details, this text is accessible, self-contained and student-friendly.
OMICS
With the advent of new technologies and acquired knowledge, the number of fields in omics and their applications in diverse areas are rapidly increasing in the postgenomics era. Such emerging fields-including pharmacogenomics, toxicogenomics, regulomics, spliceomics, metagenomics, and environomics-present budding solutions to combat global challeng
Designer’s Guide to Lab Practice
This book explores the growing field of bio-design through interdisciplinary creative practice. The volume illustrates a range of experimental working techniques while offering a foundational understanding of lab practice principles. The book highlights the myriad of opportunities presented by microorganisms that have reshaped the planet and made it habitable. The book provides an account of the creation of living materials from the point of view of an architectural design practitioner. The transition from traditional design practice to laboratory investigation is captured, highlighting strategies of creating partnerships across a range of fields. The book demonstrates laboratory methods and...
Voices from Nubia
The Nubians, the largest ethnic community in Egypt, saw their ancestral homelands disappear beneath the waters of the Nile from the dawn of the 20th century through to 1964. The massive displacement of this population has been the subject of numerous literary works by Nubian writers who seek to save their heritage from oblivion and to preserve their Nubian collective memory. Despite the renewal of socio-political interest in Nubia in post-2011 Egypt, the authors of Voices from Nubia, all non-Nubian Egyptians, claim that art in general and literature in particular remain the domain in which the problematics of what has been called the Nubian Question can be primarily vocalized. Only through a...
Neutrosophic Sets and Systems, vol. 64/2024
“Neutrosophic Sets and Systems” has been created for publications on advanced studies in neutrosophy, neutrosophic set, neutrosophic logic, neutrosophic probability, neutrosophic statistics that started in 1995 and their applications in any field, such as the neutrosophic structures developed in algebra, geometry, topology, etc. Neutrosophy is a new branch of philosophy that studies the origin, nature, and scope of neutralities, as well as their interactions with different ideational spectra. This theory considers every notion or idea together with its opposite or negation
