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Export Market Orientation
This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of research where each type of existing frameworks like direct, indirect (moderated or mediated), U-sha...
Upgrading the Global Garment Industry
This timely book focuses on the upgrading of firms within the global garment industry, examining how garment manufacturers and retailers in different countries internationalize, develop their capabilities and enhance their sustainability. It highlights the important role the global garments industry plays in the socio-economic development and environmental outcomes of emerging economies.
Cross-Border E-Commerce Marketing and Management
The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border e-commerce market. Due to these advancements and the ubiquitous presence of smartphones, consumer use of cross-border e-commerce is increasingly simplified, and thus, sellers are hardly restricted to a specific country in terms of promoting, selling, and shipping goods worldwide. The burgeoning opportunities, habits, and trends of shopping on cross-border e-commerce platforms have expedited the prospect of becoming a presence in the global market....
Innovation, Governance and Entrepreneurship: How Do They Evolve in Middle Income Countries?
This book analyses the effects of technological development, innovation, entrepreneurship and governance in middle income countries, such as Turkey, in detail. How to best practise innovation and entrepreneurship, which many researchers and policy makers believe to be the main drivers of economic growth and development, has become a fiercely-debated topic. The contributors to this volume consider economic, social and institutional dimensions of innovative thinking, entrepreneurial activity and governance, and investigate both theoretically and empirically how these factors should contribute to the uptake of new technology and the global performance of middle income countries. By offering country specific examples, and by comparing high income and middle income countries, this edited collection presents a comprehensive analysis of innovation, entrepreneurial growth and development outside the vacuum of high income economies, which has traditionally received substantially more scholarly attention.
Marketing Opportunities and Challenges in a Changing Global Marketplace
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives co...
Dealing with Socially Responsible Consumers
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
Management of Tourism Ecosystem Services in a Post Pandemic Context
Tourism and ecosystems services are interdependant and face unique challenges. This book explores the challenges faced by destinations regarding the management and restoration of their ecosystem services. Responding to the effects of the COVID-19 pandemic, this book offers unique management solutions based on best practices from Europe, America, Asia, Africa, Indonesia and island destinations. The management techniques and strategies proposed are adaptive in nature, and they are meant to protect and sustain natural and cultural ecosystem services utilized by the tourism industry. Drawing from a rich collection of international case studies, the book adopts a user-friendly pedagogic approach, while seeking to be an essential future reference to scholars, researchers, academics and industry practitioners, destination management organizations and restoration agencies.
Comparative CSR and Sustainability
This book breaks new ground by providing a structured and cohesive set of contributions on the actions, developments, problems and theories of corporate social responsibility (CSR). With new case studies from the UN’s Least Developed Countries (LDCs), contributors in this book investigate how firms in Eastern and Western countries are responding to and making use of evolving CSR guidelines. The book addresses the following questions: is CSR simply greenwashing or an authentic commitment to responsible corporate citizenship? Has globalization drawn CSR conduct in LDCs closer to that of industrialized countries? Stakeholder theory, actor–network theory and a new orbital theory of accountab...
Bangladesh Quarterly
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