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How to Communicate Effectively in Health and Social Care
How to Communicate Effectively in Health and Social Care is a handbook aimed at professionals to help improve their communication skills.
The DIY Guide to Public Relations
The new edition of this best-selling begginers' guide to public relations as been revised, expanded and updated. It offers advice and tips for all charities, especially small groups with limited resources.
Relationship Marketing
Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Innovation in Marketing
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Winning Your Right Job
In whichever way he thinks, Mathew remains a brilliant management professional of this generation. I am not surprised he produced an essential, must-have information source of this quality Professor Andrew Apter Director, James S. Coleman, African Studies Centre, University of California, Los Angeles (UCLA), 405 Hilgard Avenue, Box 951310 Los Angeles, CA 90095 - 1310 In this book, Mathew has proved that attitude is the singular most important ingredient of personal and professional success. If you desire to be upwardly mobile in your profession, and to achieve quantum leaps in your career progression, the book is meant for you Gayle Skinns Recruitment Consultant, Adecco UK Limited I have con...
Marketing Professional Services
Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you: * The importance of winning new business in an increasingly competitive, deregulated market * How to plan for winning new business including a full script f...
Economic Integration in Africa
This book offers an in-depth analysis of economic integration in Africa with a focus on the East African Community (EAC).
Tales from the Marketplace
'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and incisive insights into strategy and marketing through business "stories" that are contemporary and provocative. These new "stories" depict how major organizations have experienced revolution in their traditional markets - created by new types of competitors with new business models. The search for superi...
The Strategic Planning Workbook
Drawing on a mixture of his own diagnostic and analytical techniques, Neville Lake guides the reader through the four stages involved in strategic planning - insight, information, imperatives and implementation.
