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Dr.P.S.S.Akilashri, Associate Professor and Head, Department of Computer Science, National College, Tiruchirappalli, Tamil Nadu, India. Ms.S.Thulasi Bharathi, Assistant Professor, Department of Computer Science, St. Josephs College Autonomous, Tiruchirappalli, Tamil Nadu, India. Mrs.G.Nithya, Assistant Professor and Head, Department of Computer Applications, Kongu College of Arts and Science, Karur, Tamil Nadu, India. Mrs.A.Ahadha Parveen, Assistant Professor, Department of Computer Science, Lady Doak College, Madurai, Tamil Nadu, India. Mrs.B.Divya Prabha, Vice Principal, Head of the Department of Computer Science, Sree Gokulam Public School, Chengalpattu, Tamil Nadu, India.
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Analytical Methods in Nonlinear Oscillations
This book covers both classical and modern analytical methods in nonlinear systems. A wide range of applications from fundamental research to engineering problems are addressed. The book contains seven chapters, each with miscellaneous problems and their detailed solutions. More than 100 practice problems are illustrated, which might be useful for students and researchers in the areas of nonlinear oscillations and applied mathematics. With providing real world examples, this book shows the multidisciplinary emergence of nonlinear dynamical systems in a wide range of applications including mechanical and electrical oscillators, micro/nano resonators and sensors, and also modelling of global warming, epidemic diseases, sociology, chemical reactions, biology and ecology.
Form, Space and Design
This book studies the principles of urban spatial organization of historic cities. It can be considered a guide to design, presenting qualitative criteria to satisfy practical needs. The subject is explored through interconnected chapters, each addressing an important aspect of form-space and design values, knowledge and our present problems. In this book the interpretation is artistic and socio-cultural. Discussion is not concentrated on singular urban space but on interrelated spaces and elements across the city, and complexes. Considering the comparative aspects of study, the reader will notice that despite cultural differences, there is a common understanding in artistic creativity and sensibility in the presented examples.
Literature Journals in the War of Resistance against Japanese Aggression in China (1931-1938)
This book examines the development of Chinese literature journals and social ideologies from 1931 to 1938, combining first-hand historical materials, historical data and four important literature journals to study the competition and cooperation between various powers such as the Kuomintang, the CCP, the “Third Party”, and intellectuals. This book describes the most influential Chinese literature journals and their political background during that period, and explains the relations between disparate political and social powers, helping to decipher Chinese intellectuals’ cultural positions during this time. The author concludes with the provocative thesis that there was a progression in...
Desi Girls
Coping with the customs and expectations in the countries where they are now living, the mainly female characters in these tales have to choose whether to cling to their Indian culture, discard it completely, or learn how to adjust and compromise. It's a challenge! Themes of courtship, marriage and betrayal - of losing and re-forming one's identity while trying to live up to Indian ideals of behaviour in an alien environment - contain all the vibrancy of India herself. And amidst the fragrance, colour and beloved familiarity of the rituals that accompany the characters, many varied and sometimes disturbing dramas are played out in these stories by: Va Naidu, Achala Sharma, Anil Prabha Kumar, Anshu Johri, Archana Penuli, Aruna Sabharwal, Chaand Chazelle, Divya Mathur, Ila Prasad, Kadambari Mehra, Neena Paul, Purnima Varman Pushpa Saxena, Shail Agrawal, Sneh Thakore and Sudershen Priyadershini.
