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Rendezvous with Oblivion
Tack and Richardson show you how to start with a batch of plain cupcakes, and turn them into fun creations such as robots, farm- or zoo-animals, and even a cookie village! --Adapted from back cover.
Political Public Relations
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations. The book continues its international orientation in order to fully contextualize the field amidst the various political and communication systems today. Existing chapters have been updated and new chapters added to reflect evolving trends such as the rise of digital and social media, increasing political polarization, and the growth of political populism. As a singular contribution to scholarship in public relations and political communication, this volume serves as an important catalyst for future theory and research. This volume is ideal for researchers and courses at the intersection of public relations, political communication, and political science. Chapter 7 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.
Essential Concepts in Sociology
Social life is in a constant process of change, and sociology can never stand still. As a result, sociology today is a theoretically diverse enterprise, covering a huge range of subjects and drawing on a broad array of research methods. Central to this endeavour is the use of core concepts and ideas which allow sociologists to make sense of societies, though our understanding of these concepts necessarily evolves and changes. This clear and jargon-free book introduces a careful selection of essential concepts that have helped to shape sociology and others that continue to do so. Going beyond brief, dictionary-style definitions, Anthony Giddens and Philip W. Sutton provide an extended discuss...
Contested Cities and Urban Activism
This edited volume advances our understanding of urban activism beyond the social movement theorization dominated by thesis of political opportunity structure and resource mobilization, as well as by research based on experience from the global north. Covering a diversity of urban actions from a broad range of countries in both hemispheres as well as the global north and global south, this unique collection notably focuses on non-institutionalised or localised urban actions that have the potential to bring about radical structural transformation of the urban system and also addresses actions in authoritarian regimes that are too sensitive to call themselves “movement”. It addresses local...
Political Public Relations
Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical and empirical investigations, and defines a field that is becoming increasingly important and prominent. It offers an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood. As a singular contribution to scholarship in public relations and political communication, this work fills a significant gap in the existing literature, and is certain to influence future theory and research.
Rheumatology Teaching
This book provides a comprehensive, state-of-the art overview of medical teaching methodologies with a particular focus on rheumatology. It discusses why teaching medicine requires a review, explains barriers to learning, outlines fresh teaching methods, and includes student-centered learning activities. It introduces novice medical teachers as well as more experienced educators to the exciting new models of medical education, innovative teaching approaches, and challenges they may face whether working in undergraduate, post-graduate, or continuous medical education. Since “Great teachers are made, not born”, this book presents the interactive pattern of the art and science of teaching and serves as a guide to becoming a highly effective medical educator. Rheumatology Teaching: The Art and Science of Medical Education is an essential text for physicians and related professionals who have special interest in medical education and particularly musculoskeletal teaching as well as instructors in nursing, physiotherapy, and physician assistant programs.
The Future of the Music Business
Aimed at songwriters, recording artists, and music entrepreneurs, this text explains the basics of digital music law. Entertainment attorney Gordon offers practical tips for online endeavors such as selling song downloads or creating an Internet radio station. Other topics include (for example) web site building, promoting through peer-to-peer networks, etc.
Measuring Marketing and Brand Communications Performance
Under the contemporary business conditions of hyper-competition, incessant change and pressure for growth and profitability, better management of marketing budgets has become an imperative for companies. In addition, properly monitoring and measuring marketing and brand communication strategies and tactics has become a critical factor for success across the geographic and typological organisational spectrum. This book explores how appropriately applied management initiatives on marketing and brand communications, through defined and measured consumer-centred processes, can be more successful and provide significant marketing return on investment (ROI). Moreover, the notions, methods and appr...
