Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
La gestió de la qualitat en el turisme
L'aposta per la qualitat ha esdevingut el centre d'atenció de les estratègies competitives de les empreses i destinacions turístiques. El concepte de qualitat com a orientació al client s'ha establert amb fermesa en la cultura organitzativa, però la posada en pràctica d'aquesta filosofia continua essent un dels elements de la gestió més difícils d'aconseguir. Aquest llibre va adreçat a qualsevol professional del sector turístic -ja sigui el seu àmbit d'actuació públic o privat i el subsector d'activitat en què opera el del transport, una agència o un allotjament- interessat en implantar un sistema de qualitat. Amb aquest objectiu s'exposen els models de referència per a la gestió de la qualitat, prestant especial atenció a les peculiaritats d'aquesta gestió en el sector serveis. A més es detalla com implantar sistemes de qualitat tant en els establiments com en les destinacions turístiques, per tal de definir, sistematitzar i millorar els seus processos productius i de servei el client.
Otros fines de la publicidad
Esta obra detecta los nuevos virajes de una publicidad compleja y contradictoria que apunta hacia nuevos sentidos y análisis de su papel en la sociedad, como son los siguientes: Discursos sobre el altruismo en los anuncios; Mensajes publicitarios que cumplen objetivos sociales; Lenguajes publicitarios como vehículo contracultural frente a la falsa ecología; Posibilidades de documentación de mensajes efímeros; Validación de mensajes publicitarios como documentos históricos..., etc. En este libro, el estudio de la publicidad queda enmarcado en el contexto de la nueva comunicación que proyecta una ciudadanía crítica en la que los fines marcan la dirección de los objetivos. En Otros fines de la publicidad el lector encontrará una suma de perspectivas que proporcionan vías de reflexión sobre la nueva publicidad que se transmuta de mediadora a promotora en la compleja dialéctica cultural de nuestro tiempo.
Hyperborder
Roving vigilantes, fear-mongering politicians, hysterical pundits, and the looming shadow of a seven hundred-mile-long fence: the US–Mexican border is one of the most complex and dynamic areas on the planet today. Hyperborder provides the most nuanced portrait yet of this dynamic region. Author Fernando Romero presents a multidisciplinary perspective informed by interviews with numerous academics, researchers, and organizations. Provocatively designed in the style of other kinetic large-scale studies like Rem Koolhaas's Content and Bruce Mau’s Massive Change, Hyperborder is an exhaustively researched report from the front lines of the border debate.
Neovascularization, Angiogenesis and Vasculogenic Mimicry in Cancer
This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact.
Memoria y constancia 1964 / 2014
El libro presenta la historia de la Cámara Nacional de la Industria Editorial Mexicana desde su fundación en 1964 y hasta el 2014.
EDRA.
None
Electromagnetic Technologies in Food Science
A comprehensive source of in-depth information provided on existing and emerging food technologies based on the electromagnetic spectrum Electromagnetic Technologies in Food Science examines various methods employed in food applications that are based on the entire electromagnetic (EM) spectrum. Focusing on recent advances and challenges in food science and technology, this is an up-to-date volume that features vital contributions coming from an international panel of experts who have shared both fundamental and advanced knowledge of information on the dosimetry methods, and on potential applications of gamma irradiation, electron beams, X-rays, radio and microwaves, ultraviolet, visible, pu...
Forest Economics
Forestry cannot be isolated from the forces that drive all economic activity. It involves using land, labour, and capital to produce goods and services from forests, while economics helps in understanding how this can be done in ways that will best meet the needs of people. Therefore, a firm grounding in economics is integral to sound forestry policies and practices. This book, a major revision and expansion of Peter H. Pearse’s 1990 classic, provides this grounding. Updated and enhanced with advanced empirical presentation of materials, it covers the basic economic principles and concepts and their application to modern forest management and policy issues. Forest Economics draws on the strengths of two of the field’s leading practitioners who have more than fifty years of combined experience in teaching forest economics in the United States and Canada. Its comprehensive and systematic analysis of forest issues makes it an indispensable resource for students and practitioners of forest management, natural resource conservation, and environmental studies.
