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L'aposta per la qualitat ha esdevingut el centre d'atenció de les estratègies competitives de les empreses i destinacions turístiques. El concepte de qualitat com a orientació al client s'ha establert amb fermesa en la cultura organitzativa, però la posada en pràctica d'aquesta filosofia continua essent un dels elements de la gestió més difícils d'aconseguir. Aquest llibre va adreçat a qualsevol professional del sector turístic -ja sigui el seu àmbit d'actuació públic o privat i el subsector d'activitat en què opera el del transport, una agència o un allotjament- interessat en implantar un sistema de qualitat. Amb aquest objectiu s'exposen els models de referència per a la gestió de la qualitat, prestant especial atenció a les peculiaritats d'aquesta gestió en el sector serveis. A més es detalla com implantar sistemes de qualitat tant en els establiments com en les destinacions turístiques, per tal de definir, sistematitzar i millorar els seus processos productius i de servei el client.
This book, in conjunction with the volume CCIS 49, constitutes the refereed proceedings of the Second World Summit, WSKS 2009, held in Chania, Crete, Greece, in September 2008. The 62 revised full papers presented were carefully reviewed and selected from 256 submissions. The papers are deal with information technologies - knowledge management systems - e-business and business, organizational and inter-organizational information systems for the Knowledge Society, knowledge, learning, education, learning technologies and e-learning for the Knowledge Society, social and humanistic computing for the Knowledge Society – emerging technologies for the society and the humanity, culture and cultur...
El marketing es clave para todas las empresas. De las decisiones de marketing que tomen dependerá que se relacionen de manera eficiente con los consumidores, desplieguen propuestas de valor que satisfagan las necesidades de los consumidores de un modo superior a la competencia, se responsabilicen de las consecuencias de sus actividades de negocio y generen beneficios. Este libro expone principios y estrategias fundamentales del marketing actual, con los que se obtienen conocimientos útiles sobre el mercado, se segmenta y selecciona el mercado objetivo, se posiciona la marca sobre ventajas competitivas sostenibles y se crea valor para los consumidores. De la mano de situaciones de negocio reales, también se presentan las últimas tendencias en marketing móvil y de medios sociales, en marketing relacional, en la orientación a la creación de valor y en la ética y la responsabilidad social en marketing.
It is a great pleasure to share with you the Springer LNCS proceedings of the Second World Summit on the Knowledge Society, WSKS 2009, organized by the Open - search Society, Ngo, http://www.open-knowledge-society.org, and held in Samaria Hotel, in the beautiful city of Chania in Crete, Greece, September 16–18, 2009. The 2nd World Summit on the Knowledge Society (WSKS 2009) was an inter- tional scientific event devoted to promoting dialogue on the main aspects of the knowledge society towards a better world for all. The multidimensional economic and social crisis of the last couple of years has brought to the fore the need to discuss in depth new policies and strategies for a human centric...
It is a great pleasure to share with you the Springer LNCS proceedings of the First World Summit on the Knowledge Society - WSKS 2008 that was organized by the Open Research Society, NGO, http://www.open-knowledge-society.org, and took place in the American College of Greece, http://www.acg.gr, during September 24–27, 2008, in Athens, Greece. The World Summit on the Knowledge Society Series is an international attempt to promote a dialogue on the main aspects of a knowledge society toward a better world for all based on knowledge and learning. The WSKS Series brings together academics, people from industry, policy makers, politicians, government officers and active citizens to look at the ...
It is a great pleasure to share with you the Springer CCIS proceedings of the First World Summit on the Knowledge Society - WSKS 2008 that was organized by the Open Research Society, NGO, http://www.open-knowledge-society.org, and hosted by the American College of Greece, http://www.acg.gr, during September 24–27, 2008, in Athens, Greece. The World Summit on the Knowledge Society Series is an international attempt to promote a dialogue on the main aspects of a knowledge society toward a better world for all based on knowledge and learning. The WSKS Series brings together academics, people from industry, policy makers, politicians, government officers and active citizens to look at the impa...
Informe sobre los proyectos financiados por el Plan Nacional de Investigación Científica y Desarrollo Tecnológico.
Here is an authoritative reference work that makes biographies of prominent Mexican national politicians from the period 1884–1934 available in English. Like the author's biographical directory for the years 1935–2009, it draws on many years of research in Mexico and the United States and seeks not only to provide accurate biographical information about each entry but also, where possible and appropriate, to connect these politicians to more recent leadership generations. Thus, Mexican Political Biographies, 1884-1934 not only is a useful historical source but also provides additional information on the family backgrounds of many contemporary figures. The work includes those figures who ...
Functional Pavement Design is a collections of 186 papers from 27 different countries, which were presented at the 4th Chinese-European Workshops (CEW) on Functional Pavement Design (Delft, the Netherlands, 29 June-1 July 2016). The focus of the CEW series is on field tests, laboratory test methods and advanced analysis techniques, and cover analysis, material development and production, experimental characterization, design and construction of pavements. The main areas covered by the book include: - Flexible pavements - Pavement and bitumen - Pavement performance and LCCA - Pavement structures - Pavements and environment - Pavements and innovation - Rigid pavements - Safety - Traffic engineering Functional Pavement Design is for contributing to the establishment of a new generation of pavement design methodologies in which rational mechanics principles, advanced constitutive models and advanced material characterization techniques shall constitute the backbone of the design process. The book will be much of interest to professionals and academics in pavement engineering and related disciplines.