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Eurasian Business Perspectives
This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.
Perspectiva do desenvolvimento econômico e regional: gestão e análise estratégica
A obra Perspectiva do Desenvolvimento Econômico e Regional: Gestão e Análise Estratégica trata de experiências e discussões acerca do desenvolvimento regional, abordando temas como logística reversa, aprendizagem, políticas de educação, incubadoras tecnológicas, parques tecnológicos e outros mecanismos de desenvolvimento. Organizado em seis capítulos, o livro apresenta a importância do desenvolvimento regional mostrando que o assunto envolve conceitos situados no campo da sociologia, economia, engenharia, psicologia, administração, geografia, estatística, design, marketing, entre outros, e que trabalhar a relação entre essas áreas contribuirá para alcançar o desenvolvimento regional.
Avaliação da Gestão de Periódicos Científicos sob a Abordagem de Capital Intelectual
No processo de formação da revisão de literatura observou-se, que as pesquisas sobre o tema periódico científico eletrônico ainda não abordaram a visão de Capital Intelectual (CI) como forma de avaliar sua gestão. Portanto, este trabalho propõe avaliar os critérios de gestão dos periódicos científicos eletrônico utilizando o conceito de Capital Intelectual (CI). Assim com esse trabalho espera-se contribuir para o melhoramento da gestão de periódicos científicos eletrônicos e proporcionar vantagens competitivas.
Fuzzy Analytic Hierarchy Process
This book is the first in the literature to present the state of the art and some interesting and relevant applications of the Fuzzy Analytic Hierarchy Process (FAHP). The AHP is a conceptually and mathematically simple, easily implementable, yet extremely powerful tool for group decision making and is used around the world in a wide variety of decision situations, in fields such as government, business, industry, healthcare, and education. The aim of this book is to study various fuzzy methods for dealing with the imprecise and ambiguous data in AHP. Features: First book available on FAHP Showcases state-of-the-art developments Contains several novel real-life applications Provides useful insights to both academics and practitioners in making group decisions under uncertainty This book provides the necessary background to work with existing fuzzy AHP models. Once the material in this book has been mastered, the reader will be able to apply fuzzy AHP models to his or her problems for making decisions with imprecise data.
Modelo para avaliação da Qualidade do Valor Ambiental Percebido
Este livro apresenta uma pesquisa norteada pelo método Design Science Research, que, apoiado na tradição do próprio Design, objetiva contribuir para a base de conhecimento de fundamentos e metodologias. Teve como objetivo principal investigar, por meio da percepção visual dos consumidores, a Qualidade do Valor Ambiental Percebido em embalagens ecologicamente orientadas, considerando a correlação entre os aspectos visuais estéticos e a capacidade de influência destes para a avaliação das configurações. A seleção dos aspectos visuais estéticos é abordada como responsável por evocar interpretações para a comunicação visual acerca do valor ambiental agregado, sendo nesta p...
Measure Costs Right
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Multi-Criteria Decision Making
p="" The book covers the domain of multi-criteria decision making, a topic which has gained significant attention of researchers and practitioners spanning a variety of disciplines for enhancing their decision making in real life situation. The topics in this volume help readers understand the techniques in the model building and analysis stage. The chapters cover a variety of techniques and their applications for interesting problems. This book will be of interest to readers in diverse disciplines such as engineering, business, management, humanities, psychology and law. ^
Multicriteria Methodology for Decision Aiding
axiomatic results should be at the heart of such a science. Through them, we should be able to enlighten and scientifically assist decision-making processes especially by: - making that wh ich is objective stand out more c1early from that which is less objective; - separating robust from fragile conc1usions; - dissipating certain forms of misunderstanding in communication; - avoiding the pitfall of illusory reasoning; - emphasizing, once they are understood, incontrovertible results. The difficulties I encountered at the begining of my career as an operations researcher, and later as a consultant, made me realize that there were some limitations on objectivity in decision-aiding. In my opini...
Agent-based Modeling and Simulation
Operational Research (OR) deals with the use of advanced analytical methods to support better decision-making. It is multidisciplinary with strong links to management science, decision science, computer science and many application areas such as engineering, manufacturing, commerce and healthcare. In the study of emergent behaviour in complex adaptive systems, Agent-based Modelling & Simulation (ABMS) is being used in many different domains such as healthcare, energy, evacuation, commerce, manufacturing and defense. This collection of articles presents a convenient introduction to ABMS with papers ranging from contemporary views to representative case studies. The OR Essentials series presents a unique cross-section of high quality research work fundamental to understanding contemporary issues and research across a range of Operational Research (OR) topics. It brings together some of the best research papers from the esteemed Operational Research Society and its associated journals, also published by Palgrave Macmillan.
