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Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
Natalie Wood
NEW YORK TIMES BESTSELLER • The definitive biography of a vulnerable and talented actress, now with explosive new chapters and insider details of her tragic death, the cover-ups, and the reopened investigation. An ID Book Club Selection • “Impressive, disturbing, and revelatory.”—Variety Natalie Wood has been hailed alongside Marilyn Monroe and Elizabeth Taylor as one of the top three female movie stars in film history. We watched her mature on the movie screen before our eyes in classics such as Miracle on 34th Street, Rebel Without a Cause, Splendor in the Grass, and West Side Story. But the story of what she endured, of what her life was like when the doors of the soundstages cl...
Natalie Wood
As a child actor who smoothly transitioned to adult stardom, Natalie Wood made an unforgettable impact on the world with her sensitive performances and her spectacular beauty. In a span of less than twenty years, her talent graced a dozen classics, including Miracle on 34th Street, The Searchers, Rebel Without a Cause, Splendor in the Grass, West Side Story, and Gypsy, earning her three Oscar nominations and two Golden Globes. Few actresses in Hollywood history have carved out careers as diverse and rich as Natalie Wood's, and few have touched as many hearts in a tragically short lifetime. Natalie Wood: Reflections on a Legendary Life boldly redefines Natalie not by her tragic death, but by ...
Natalie Wood
America watched Natalie Wood grow up on the silver screen. Her childhood is still there to see in Miracle on 34th Street. Her adolescence in Rebel Without a Cause. Her coming of age? Still playing in Splendor in the Grass and West Side Story and countless other timeless movies. From the moment Natalie Wood made her cinematic debut in 1946 in Tomorrow Is Forever, to her shocking, untimely death in 1981, the decades of her life are punctuated by movies that even today, reside in the hearts and imagination of the American public. Acclaimed novelist, biographer, critic and screenwriter Gavin Lambert, whose twenty-year friendship with Natalie Wood began when she starred in the movie adaptation of...
Natasha
Born Natasha Zakharenko, Natalie Wood continues to haunt us 20 years after her tragic and mysterious death. Her dark hypnotic beauty and passionate performances made her a movie star legend, appearing in over fifty films including West Side Story and Rebel Without a Cause for which she was Oscar nominated. The story of her life is tinged with tragedy and drama. Pushed by her domineering, frustrated mother - an alcoholic determined to make her child a star at whatever cost, Natalie grew up fast - lonely and a misfit, uncertain of her identity. At fifteen she had embarked on an affair with a director 30 years her senior, she was brutally raped by a leading Hollywood star when she was sixteen -...
Little Sister
In this memoir, Lana Wood investigates the mysterious drowning of her sister, the actress Natalie Wood, and clears up the myths and misconceptions behind one of the most notorious celebrity deaths of our time. On the night of November 29, 1981, Natalie Wood disappeared from her yacht, the Splendour, while visiting Catalina Island with her husband, Robert “R.J.” Wagner and their friend, Christopher Walken. The beloved movie star’s tragic drowning shook America, inspiring troves of magazine covers and media pieces. What was originally believed to be an open-and-shut case of accidental drowning has been called into question over the years, and in 2011 the investigation was reopened. In 20...
Goodbye Natalie, Goodbye Splendour
The shocking true crime story of a beloved Hollywood star gone too soon—told by the captain of the boat on which Natalie Wood spent her last night. Goodbye Natalie, Goodbye Splendour is the long‐awaited, detailed account of events that led to the mysterious death of Hollywood legend Natalie Wood off the coast of Catalina Island on November 28, 1981. It is a story told by a haunted witness to that fateful evening: Dennis Davern, the young captain of Splendour, the yacht belonging to Wood and husband Robert Wagner. Davern initially backed up Wagner’s version of that evening’s events through a signed statement prepared by attorneys. But Davern’s guilt over failing Natalie tormented him. Davern reached out to his old friend Marti Rulli, and little by little, at his own emotional pace, he revealed the details of his years in Wood’s employ, of the fateful weekend that Natalie died, and of the events following her death that prevented him from telling the whole story—until now.
#Share
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.
Natalie Wood
Featuring a collection of more than two hundred photographs, this biography reveals the private life and career of the beautiful and talented actress including her films, her two marriages to Robert Wagner, and her tragic death by drowning in 1981
