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Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant portion of eWOM occurs on social media platforms. Whether it is a status update to Facebook of an upcoming vacation, a picture of a laundry room makeover on Pinterest, or a YouTube video discussing the features on the new iPhone, consumers are turning to a variety of social platforms to make everyday purchasing decisions easier for themselves and others. Indeed, social word of mouth (sWOM)—a subset o...
#Share
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.
Natalie Wood: A Biography
ABOUT THE BOOK Who is Natalie Wood? On Sunday, November 29, 1981, the world woke to the news that the talented and well-loved movie star Natalie Wood was dead. She was only 43 years old. But as details of her death became known, the loss became both a tragedy and a mystery. How was it possible that she would die from the one thing that terrified her most: drowning in dark water? For many, it was inconceivable unless something more sinister occurred. Officially, the cause of death was an accident. Although the specifics are unknown, speculation by the authorities and by Robert Wagner, her husband who was on the boat with her at the time, is that she attempted to retie the dinghy that was thum...
Natalie Wood
NEW YORK TIMES BESTSELLER • The definitive biography of a vulnerable and talented actress, now with explosive new chapters and insider details of her tragic death, the cover-ups, and the reopened investigation. An ID Book Club Selection • “Impressive, disturbing, and revelatory.”—Variety Natalie Wood has been hailed alongside Marilyn Monroe and Elizabeth Taylor as one of the top three female movie stars in film history. We watched her mature on the movie screen before our eyes in classics such as Miracle on 34th Street, Rebel Without a Cause, Splendor in the Grass, and West Side Story. But the story of what she endured, of what her life was like when the doors of the soundstages cl...
Natalie Wood
NEW YORK TIMES BESTSELLER • The definitive biography of a vulnerable and talented actress, now with explosive new chapters and insider details of her tragic death, the cover-ups, and the reopened investigation. An ID Book Club Selection • “Impressive, disturbing, and revelatory.”—Variety Natalie Wood has been hailed alongside Marilyn Monroe and Elizabeth Taylor as one of the top three female movie stars in film history. We watched her mature on the movie screen before our eyes in classics such as Miracle on 34th Street, Rebel Without a Cause, Splendor in the Grass, and West Side Story. But the story of what she endured, of what her life was like when the doors of the soundstages cl...
Natalie Wood
Featuring a collection of more than two hundred photographs, this biography reveals the private life and career of the beautiful and talented actress including her films, her two marriages to Robert Wagner, and her tragic death by drowning in 1981
Natalie: A Memoir About Natalie Wood by Her Sister
This New York Times bestseller is the most intimate possible remembrance of Natalie Wood's tempestuous life and tragic death. A book that only Natalie Wood's sister could have written - a warm but unflinchingly candid account of a great star's passionate love affairs, violent fights, stormy marriages, bitter divorces, and of her controversial death by drowning at the age of forty-three, stunning a nation that adored her. Now includes rare family photographs.
Virtual Social Identity and Consumer Behavior
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
More Than Love
"The ... never-before-told story of Hollywood icon Natalie Wood's glamorous life, sudden death, and lasting legacy, written by her daughter, Natasha Gregson Wagner"--
Little Sister
In this memoir, Lana Wood investigates the mysterious drowning of her sister, the actress Natalie Wood, and clears up the myths and misconceptions behind one of the most notorious celebrity deaths of our time. On the night of November 29, 1981, Natalie Wood disappeared from her yacht, the Splendour, while visiting Catalina Island with her husband, Robert “R.J.” Wagner and their friend, Christopher Walken. The beloved movie star’s tragic drowning shook America, inspiring troves of magazine covers and media pieces. What was originally believed to be an open-and-shut case of accidental drowning has been called into question over the years, and in 2011 the investigation was reopened. In 20...
