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Digital Presences of Organizations
Organizations communicate in complex and various ways, and the context is mainly characterized by the pervasiveness of the digital ecosystem, including the Web, social networks and the Internet of data. However, its information delivery cannot overlook the requirements of multicultural communications at a variety of levels. Digital Presences of Organizations highlights the communication roadblocks faced by organizations as they emerge, arising not only from issues encountered on their own websites, but also as they construct online narratives. This multi-faceted and multi-strategy digital presence of organizations is addressed via three main thematic axes. The first focuses on differentiated strategies (content, services, interaction) that can be observed depending on the types of organizations and their users. The second examines the cultural dimension of websites, ranging from the local to the global. Finally, the third focuses on the role of narration in organizations' online communication strategies.
Analysing Websites
From a cluster of interconnected HTML pages to online service platforms, websites are constantly changing in form and function. These transformations have led, on the one hand, to human and social sciences renewing or inventing analytical methodologies; and on the other hand, to a reconsideration of the practices of non-specialists and digital professionals. The Web factory is equally included on the agenda of communication training, according to an alternative approach that is complementary to the one that has been implemented for computer scientists. From these two perspectives and drawing upon several case studies, Analyzing Websites presents epistemological and methodological contributions from researchers in Information and Communication Sciences exploring websites as sociotechnical, semi-discursive and communicational devices. This study covers website design as well as their integration into the digital strategies of organizations in the public, associative and private sectors.
From Logistic Networks to Social Networks
As a result of its widespread implementation in economic and social structures, the network concept appears to be a paradigm of the contemporary world. The need for various services – transport, energy, consumption of manufacturing goods, provision of care, information and communication, etc. – draws users into interwoven networks which are meshes of material and immaterial flows. In this context, the user is a consumer of goods and services from industries and administrations, or they themselves are part of the organization (digital social networks). This book examines the invariants that unify networks in their diversity, as well as the specificities that differentiate them. It provides a reading grid that distinguishes a generic level where these systems find a common interpretation, and a specific level where appropriate analytical methods are used. Three case studies from different fields are presented to illustrate the purpose of the book in detail.
From Logistic Networks to Social Networks
As a result of its widespread implementation in economic and social structures, the network concept appears to be a paradigm of the contemporary world. The need for various services – transport, energy, consumption of manufacturing goods, provision of care, information and communication, etc. – draws users into interwoven networks which are meshes of material and immaterial flows. In this context, the user is a consumer of goods and services from industries and administrations, or they themselves are part of the organization (digital social networks). This book examines the invariants that unify networks in their diversity, as well as the specificities that differentiate them. It provides a reading grid that distinguishes a generic level where these systems find a common interpretation, and a specific level where appropriate analytical methods are used. Three case studies from different fields are presented to illustrate the purpose of the book in detail.
Enterprise Interoperability IX
This book gathers the proceedings of the I-ESA’20 Conference, which was organised by the National Engineering School of Tarbes (ENIT), on behalf of the European Virtual Laboratory, for Enterprise Interoperability (INTEROP-VLab) and the Pole Grand Sud-Ouest (PGSO) and was held virtually in Tarbes, France, in November 2020. It presents contributions ranging from academic research and case studies to industrial and administrative experiences with interoperability. These contributions show how, in a globalised market scenario—where the ability to cooperate with other organisations efficiently is essential in order to remain economically, socially and environmentally cost-effective—the most...
Présences numériques des organisations
La communication des organisations (entreprises, collectivités, ONG, institutions patrimoniales, etc.) se déploie dans un contexte complexe et hétérogène, caractérisé notamment par une omniprésence des écosystèmes numériques (web, réseaux sociaux, Internet de données, etc.) qui ne doit pour autant pas faire oublier les exigences d’une communication multiculturelle à différentes échelles. Présences numériques des organisations met en lumière les problématiques communicationnelles des organisations telles qu’elles émergent à partir, non seulement de leurs sites web, mais aussi de la construction de narrations en ligne. Cette présence numérique multifacette et multistratégie des organisations est traitée à partir de trois grands axes thématiques. Le premier s’intéresse aux stratégies différenciées (de contenus, de services, d’interaction) repérables en fonction des types d’organisations et d’usagers. Puis le second axe interroge la dimension culturelle des sites web, entre local et global. Enfin, l’accent est mis sur le rôle de la narration dans les stratégies de communication en ligne des organisations.
L'édition électronique
L'auteure présente les évolutions qui ont marqué l'édition imprimée et l'avènement de l'édition numérique. Etudie le processus de transition de l'une vers l'autre en s'interrogeant sur les liens et les points de divergence existant entre elles. Réfléchit sur les enjeux de ces évolutions et sur les stratégies que les professionnels de l'édition devront élaborer pour s'y adapter.
Library Literature & Information Science
An index to library and information science literature.
Library Literature
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Réflexions sur l’internationalisation du monde universitaire
Alors que la plupart des universités dans le monde s’engagent dans un processus d’internationalisation, il apparaît pertinent de s’interroger sur ce qu’est l’internationalité universitaire. Où se situent les universités au regard des processus d’internationalisation, de globalisation et de mondialisation ? Quels seraient les critères d’internationalité à retenir ? Questions pertinentes pour qui veut donner un sens à une démarche d’internationalisation institutionnelle. En ce sens, cet ouvrage, par delà l’aspect théorique, se veut un instrument qui offre à l’acteur engagé dans la définition ou la mise en œuvre d’une politique d’internationalisation des ...
