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The New Brand Spirit
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Responsible Investment in Times of Turmoil
The SRI phenomenon is said to be entering the mainstream of financial intermediation. From a fairly marginal practice promoted or campaigned for by NGO’s and at odds with financial practice and orthodoxy it grew into well formulated policy adopted by a wide range of investors. Academic literature on SRI has also boomed on the assumption that mainstreaming is taking place. However, little thinking has been carried out on questions specifically arising from this alleged ‘mainstreaming’. This book, addressed to those with a scholarly or practitioner’s interest in SRI, starts filling this neglected dimension. Today, one cannot ignore the difficulties of main stream financing. The financi...
Critical management studies in South Africa
This book shows how Critical Management Studies (CMS) scholarship is starting to develop a character of its own in South Africa. It attests to CMS slowly gaining momentum and acquiring an identity of its own amongst South African scholars. However, management studies in South Africa is dominated by capitalist ideology and positivist methodology. Although Interpretive scholarship has gained some momentum, it still falls within the parameters of ‘mainstream’ capitalist thinking. Scholarship outside the domain of capitalist thinking, such as critical scholarship, remains sorely underexplored. Being entrenched in the positivist tradition is arguably a major Achilles’ Heel for the progressi...
Bogle Corbet
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Corporate Social Responsibility and Canada’s Role in Africa’s Extractive Sectors
With reference to global governance initiatives aimed at promoting ethical business practices, this volume offers a timely examination of Canada-Africa relations and natural resource governance.
Fatal Flaw
A city in danger. Thousands will die. What would you sacrifice to save them? Operative Mark Talbert's father is murdered, the agency he works for has him hunting terrorists, and the only connection is the father of Julie Evans, the woman he loves. Julie's father has placed her in the hands of a terrorist determined to unleash horror on an unprepared city. She needs someone she can depend on, but can she trust the man she loves? People are dying; people who seem to have nothing in common, until Mark discovers his father's involvement in a decades-old crime. A killer is taking a calculated revenge that threatens Mark, Julie, and Julie's son. Meanwhile the terrorists are making their final move.
Out of the House of Darkness
He came from a long line of alkies, addicts, and ne'er-do-wells. Sobriety wasn’t enough—he needed a new life. In Out of the House of Darkness, we meet Neil as he works to make up for the decades he lost to severe alcoholism. This isn't a story about getting sober; it's about moving past mere sobriety and consciously creating a fulfilling life out of the shambles.
Business Management
The world is in a constant state of flux, and this influences the operations of every business and organisation. Business Management: A Contemporary Approach deals with these changes by covering the functions of a business or an organisation and then addressing the contemporary issues that affect them. These issues include globalisation, corporate entrepreneurship and citizenship, credit, diversity and HIV/AIDS. Every student of business and business manager needs to understand the importance of these issues and their influence on the operations of a business. Business Management: A Contemporary Approach also highlights the interdependency between the various business functions. This interdependency is very important for a business or organisation to operate as a whole.
