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The Ambivalent Consumer
A comparative examination of the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture.
Hospitality
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Ad $ Summary
Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.
Managerial Accounting: Asia-Pacific Edition
Managerial Accounting is characterised by a strong pedagogical framework and a dynamic and practical approach that directly demonstrates how students can develop their careers in real life. The text introduces students to the underlying concepts and applications of management accounting tools based on the traditional allocation approach and absorption costing method, and uses Staircase exercises in each chapter to build knowledge and help learners to link the content between chapters as they progress through the book. This title uses easy-to-understand, student-friendly language, uncomplicated examples, a logical discussion of concepts that matches student learning processes, and clear visual explanations that support student understanding.
Who Owns Whom
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Everything Originated From Milk: Case Study Of Nestle
This book is essentially a case study of food giant Nestlé, the largest food company in the world which was born in the town of Vevey, Switzerland over hundreds of years ago. Prof Takahashi's interest in Nestlé was sparked 50 years ago when he visited Nestlé during a trip to Switzerland. He took painstaking efforts to research and discover the secrets of Nestlé's success over the last few decades. In this book, Prof Takahashi expounds what has made Nestlé a world-reigning global corporation despite its small domestic Swiss market through examining its corporate strategy and R&D, and illustrates how Nestlé became the most representative and symbolic company among today's successful Swiss companies.
Plunkett's Food Industry Almanac
Market research guide to the food industry a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables, and an industry glossary. Includes one page profiles of food industry firms, which provides data such as addresses, phone numbers, and executive names.
Velocity Management in Logistics and Distribution
Conducting "business as usual" is out of step with today's rapid-fire, global economy. Velocity Management in Logistics and Distribution: Lessons from the Military to Secure the Speed of Business alerts commerce to the new reality that it must be more flexible and responsive in managing the unpredictability of its environment, particularly when it
