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Understanding Terrorism in the Age of Global Media
We cannot truly understand - let alone counter - terrorism in the 21st century unless we also understand the processes of communication that underpin it. This book challenges what we know about terrorism, showing that current approaches are inadequate and outdated, and develops a new communication model to understand terrorism in the media age.
Sociology of Work
The simple act of going to work every day is an integral part of all societies across the globe. It is an ingrained social contract: we all work to survive. But it goes beyond physical survival. Psychologists have equated losing a job with the trauma of divorce or a family death, and enormous issues arise, from financial panic to sinking self-esteem. Through work, we build our self-identity, our lifestyle, and our aspirations. How did it come about that work dominates so many parts of our lives and our psyche? This multi-disciplinary encyclopedia covers curricular subjects that seek to address that question, ranging from business and management to anthropology, sociology, social history, psy...
Identity-Based Brand Management
This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the concept of identity-based brand management has proven to be the most efficient management model to make brands a success. Numerous illustrative practicable examples demonstrate its applicability. The content - Foundation of identity-based brand management - The concept of identity-based brand management - Strategic brand management - Operational brand management - Identity-based brand controlling - Identity-based trademark protection - International identity-based brand management
Youth Labor in Transition
Exacerbated by the Great Recession, youth transitions to employment and adulthood have become increasingly protracted, precarious, and differentiated by gender, ethnicity, and socioeconomic status. Youth Labor in Transition examines young people's integration into employment, alongside the decisions and consequences of migrating to find work and later returning home. The authors identify key policy challenges for the future related to NEETS, overeducation, self-employment, and ethnic differences in outcomes. This illustrates the need to encompass a wider understanding of youth employment and job insecurity by including an analysis of economic production and how it relates to social reproduct...
Identity-Based Brand Management
This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand ...
Taxing the Working Poor
Kemmerling deftly intertwines the efficiency theory of taxation with the political basis of taxing the working poor. . . This commendable effort in interdisciplinary study and the comparative analysis of taxation is an essential reference for undergraduate and graduate students, as well as faculty and professionals of economics, political science, and taxation systems of Europe. S. Chaudhuri, Choice Taxing the Working Poor is an inspiring read for political scientists and economists interested in the relationship between taxation and employment. Based on an elegant combination of econometric analysis and historical case studies, it shows that the alleged trade-off between employment and prog...
Michigan Law Review
None
Mobility as Capability
Provides valuable insights on the dynamics of women's mobility, autonomy and agency in India's informal labour market. It illustrates mixed methods research and challenges the current discourse on gender and paid work using Capability Approach.
Identitätsbasierte Markenführung
Dieses Lehrbuch liefert einen theoretisch fundierten und gut verständlichen Überblick über die identitätsbasierte Markenführung. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer Marke und das hieraus extern resultierende Markenimage bei den Nachfragern im Mittelpunkt. An zahlreichen Stellen werden die Ausführungen durch anschauliche Praxisbeispiele erläutert, die die hohe Relevanz der identitätsbasierten Markenführung für die Praxis belegen. In der 3. Auflage wurde dieser Ansatz in erheblichem Maße weiterentwickelt. Neben den neuen Herausforderungen an die Markenführung wurde ein Vergleich mit internationalen Markenführungsansätzen aufgenommen, der Manag...
