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Firm Internationalization
In a fast-moving, globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subject. The book offers a comprehensive analysis of the theoretical and practical aspects of using and developing intangible resources when a firm expands its international business operations. The book also sheds light on the understanding of various dimensions of intangible resources and their impacts on the efficiency and sustainability of firms. To investigate these issues, the book addresses topics that have usually either not been given enough...
Morocco’s Africa Policy
Since the advent of the reign of Mohammed VI in 1999, Morocco has deployed a new continental foreign policy. The Kingdom aspires to be recognized as an emerging African power in its identity as well as in its space of projection. In order to meet these ambitions, the diplomatic apparatus is developing and modernizing, while a singular role identity is emerging around the notion of the "golden mean". This study presents, on an empirical level, the conditions of the elaboration and conduct of this Africa policy, and analyzes, on a theoretical level, the evolution of the Moroccan role identity in the international system.
Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume I
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This first volume is focused on economic issues.
Analysing Websites
From a cluster of interconnected HTML pages to online service platforms, websites are constantly changing in form and function. These transformations have led, on the one hand, to human and social sciences renewing or inventing analytical methodologies; and on the other hand, to a reconsideration of the practices of non-specialists and digital professionals. The Web factory is equally included on the agenda of communication training, according to an alternative approach that is complementary to the one that has been implemented for computer scientists. From these two perspectives and drawing upon several case studies, Analyzing Websites presents epistemological and methodological contributions from researchers in Information and Communication Sciences exploring websites as sociotechnical, semi-discursive and communicational devices. This study covers website design as well as their integration into the digital strategies of organizations in the public, associative and private sectors.
Strategic Intelligence for the Future 1
Information in all its forms is at the heart of the economic intelligence process. It is also a powerful vector of innovation and, more than ever, a balance between economic and societal forces. Strategic Intelligence for the Future 1 analyzes the need for the French economic intelligence to mutate in order to develop the economy, strengthen social cohesion and protect vital interests. This mutation requires a change of attitudes and a new way of thinking, widely open to global change and new technologies. The focus of the French economic intelligence on conventional objectives such as business and the economy does not allow for the integration of its multiple possible fields and thus its global nature. The strategy, foresight and temporal dynamics necessary to the understanding of the world, and the new balance of power and control of complex situations, have thus increased the time needed to put this in place. Both theoretical and practical, this book provides a basis from which to develop "enhanced economic intelligence" leading to the implementation of global security.
My Family Lariviere-Morin
This book covers the Lariviere-Morin family in the United States, Canada, and France along with information on the Salisbury, Bernard, Lizotte, Lajoie, Pelletier, and Duval families in the United States.
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Le nouveau management de l'information
Le constat est indéniable : le temps passé à gérer les multiples outils d'accès à l'information ne cesse de s'accroître au détriment de la productivité personnelle et collective. Au sein d'une entreprise ou en tant que travailleurs indépendants, nous sommes désormais contraints de déployer de nouvelles solutions pour atteindre nos objectifs. Mais le manque d'information sur les outils du web 2.0 ne nous permet pas de bien choisir ceux qui sont pertinents, faciles à mettre en oeuvre, et réellement adaptés à nos besoins. Cet ouvrage répond à la question devenue essentielle : comment bien utiliser les nouvelles techniques et les outils du web 2.0 pour optimiser la gestion de s...
Intelligence territoriale
L'intelligence territoriale est un concept naissant qui consiste à appliquer les principes de l'intelligence économique au niveau du territoire afin d'en améliorer la compétitivité. Prônant une circulation fluidifiée de l'information, l'intelligence territoriale doit permettre aux acteurs économiques non seulement de maîtriser l'information stratégique mais aussi de favoriser sa protection et la mise en oeuvre d'actions d'influence. Cet ouvrage permet au lecteur de mieux comprendre ce concept et ses implications, notamment dans les relations entre la sphère publique et le secteur privé, ainsi que d'en découvrir l'efficacité au travers d'exemples locaux de mise en pratique.
