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Public Relations dalam Berbagai Dimensi
Perkembangan kegiatan Public Relations (PR) saat ini sangat erat kaitannya dengan perkembangan teknologi. Banyak praktisi PR telah mengimplementasikan aplikasi digital sebagai alat penghubung degan stakeholder sehingga tren teknologi mengintervensi negosiasi dan efektivitas komunikasi dan seketika PR tradisional bergeser ke PR digital. Pada jurnal “Are Negotiation Strategies Worthwhile for Digital Public Relations and Effectiveness of Communication”, peneliti mengembangkan kerangka konseptual berdasarkan hubungan antara PR digital, strategi negosiasi dan efektivitas komunikasi. Dalam kegiatan PR, negosiasi sebagai penyeimbang antara dua pihak yang memungkinkan mereka untuk mendapatkan ap...
Communication and Intelligent Systems
This book gathers selected research papers presented at the International Conference on Communication and Intelligent Systems (ICCIS 2019), organised by Swami Keshvanand Institute of Technology, Management & Gramothan (SKIT), Jaipur, India and Rajasthan Technical University, Kota, India on 9–10 November 2019. This book presents a collection of state-of-the-art research work involving cutting-edge technologies for communication and intelligent systems. Over the past few years, advances in artificial intelligence and machine learning have sparked new research efforts around the globe, which explore novel ways of developing intelligent systems and smart communication technologies. The book presents single- and multi-disciplinary research on these themes in order to make the latest results available in a single, readily accessible source.
