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Marketing Research: Tools and Techniques
Marketing Research: Tools & Techniques 3e offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.
Marketing Research
This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.
Albert Square and Me
Fifty-two exclusive interviews with past and present cast members of EastEnders, including Barbara Windsor, Steve McFadden, June Brown, John Altman, Sid Owen, Patsy Palmer, Pam St. Clement, Perry Fenwick, Natalie Cassidy, James Alexandrou, Derek Martin, Laila Morse, Danniella Westbrook, John Bardon, Wendy Richard, Susan Tully, Todd Carty, Leslie Grantham, Anita Dobson, Gillian Taylforth, Michelle Collins, Martin Kemp, Gretchen Franklin, Nick Berry, Lucy Speed, Martine McCutcheon, Michael Greco, among many others. "I usually don't do interviews. I really just called to tell you that I like your paper..." -Steve McFadden (Phil Mitchell)
Demarketing
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage undesirable customers: those that could be bad for brand reputation, or in the case of the finance sector, high risk. De-marketing can yield effective solutions to these issues, effectively curtailing demand yet (crucially) ...
Wives and Daughters
Told through the stories, journals and personal letters of the women of the powerful Fox family, Wives and Daughters is a window into the daily lives and experiences of women of eighteenth-century aristocratic society and the country houses that symbolized the power and taste of eighteenth-century Britain. Combining personality with historical setting and detail, Joanna Martin traces the lives of fifteen individual women in their four country houses through several generations, in society and at home. Taking an intimate and personal look at courtship, marriage, childbirth, education, houses and gardens, reading, hobbies, travel and health, this book is an engrossing account of woman's lives in this fascinating time.
Antiquaries
Eighteenth-century Britain saw an explosion of interest in its own past, a past now expanded to include more than classical history and high politics. Antiquaries, men interested in all aspects of the past, added a distinctive new dimension to literature in Georgian Britain in their attempts to reconstruct and recover the past. Corresponding and publishing in an extended network, antiquaries worked at preserving and investigating records and physical remains in England, Scotland and Ireland. In doing so they laid solid foundations for all future study in British prehistory, archaeology and numismatics, and for local and national history as a whole. Naturally, they saw the past partly in their own image. While many antiquaries were better at fieldwork and recording than at synthesis, most were neither crabbed eccentrics nor dilettanti. At their best, as in the works of Richard Gough or William Stukeley, antiquaries set new standards of accuracy and perception in fields ranging from the study of the ancient Britons to that of medieval architecture. Antiquaries is the definitive account of a great historical enterprise.
Entrepreneurial Marketing
Entrepreneurial Marketing
The King's Wife
One of the most extraordinary episodes in British royal history took place on 15 December 1785 when George, Prince of Wales (later Prince Regent and George IV) secretly married the beautiful, twice-widowed and Roman Catholic Maria Fitzherbert. This marriage was in breach of the Royal Marriages Act of 1772 but almost certainly valid in the eyes of the church. If it had been discovered, George might well have forfeited his claim to the throne. As it was, George and Maria lived together for twenty years, and remained deeply attached, despite George's disastrous (and probably bigamous) public marriage to Princess Caroline of Brunswick. The King's Wife is a highly readable account of a love-match that pre-echoes the later relationship of Prince Charles and Camilla Parker-Bowles. In the eyes of George IV's own family, Maria was his real wife.
Innovation Reinvented
Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices.
Witches, Druids and King Arthur
In Stations of the Sun and The Triumph of the Moon Ronald Hutton established himself as a leading authority on the historian of Paganism. His wealth of unusual knowledge, complemented by a deep and sympathetic understanding of past and present beliefs that are often dismissed as strange or marginal, and an ability to write lucidly and wittily, gives his work a unique flavour. The essays which make up Witches, Druids and King Arthur cover elegantly and entertainingly a wide range of beliefs, myths and practices.
