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Indistractable
"Indistractable provides a framework that will deliver the focus you need to get results." —James Clear, author of Atomic Habits "If you value your time, your focus, or your relationships, this book is essential reading. I'm putting these ideas into practice." —Jonathan Haidt, author of The Righteous Mind NATIONAL BESTSELLER WINNER OF THE OUTSTANDING WORKS OF LITERATURE (OWL) AWARD INCLUDED IN THE TOP 5 BEST PERSONAL DEVELOPMENT BOOKS OF THE YEAR BY AUDIBLE INCLUDED IN THE TOP 20 BEST BUSINESS AND LEADERSHIP BOOKS OF THE YEAR BY AMAZON FEATURED IN THE AMAZON BOOK REVIEW NEWSLETTER, JANUARY 2020 GOODREADS BEST SCIENCE & TECHNOLOGY OF 2019 FINALIST You sit down at your desk to work on an i...
Hooked
Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based ...
Scale Up Millionaire
HOW WOULD IT FEEL TO MASTER SELLING, TAKE CONTROL OF YOUR BUSINESS GROWTH AND BECOME A SCALE UP MILLIONAIRE? Scale Up Millionaire gives you the opportunity to sell your way to a fast growth, high value enterprise, with the potential for a life-changing exit.
How to Be a Productivity Ninja
World-leading productivity expert Graham Allcott's businessbible is given a complete update for 2019. Do you waste too much time on your phone? Scroll throughTwitter or Instagram when you should be getting down to your real tasks? Isyour attention easily distracted? We've got the solution: The Way of theProductivity Ninja. In the age of information overload, traditional timemanagement techniquessimply don't cut it anymore. Using techniques includingRuthlessness, Mindfulness, Zen-like Calm and Stealth & Camouflage, this fullyrevised new edition of How to be a Productivity Ninjaoffers a fun andaccessible guide to working smarter, getting more done and learning to love whatyou do again.
Identified Versus Statistical Lives
The identified lives effect describes the fact that people demonstrate a stronger inclination to assist persons and groups identified as at high risk of great harm than those who will or already suffer similar harm, but endure unidentified. As a result of this effect, we allocate resources reactively rather than proactively, prioritizing treatment over prevention. For example, during the August 2010 gold mine cave-in in Chile, where ten to twenty million dollars was spent by the Chilean government to rescue the 33 miners trapped underground. Rather than address the many, more cost effective mine safety measures that should have been implemented, the Chilean government and international donor...
Mobilized
Résumé : Including case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more, this timely book presents an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. --
Laziness Does Not Exist
A social psychologist uncovers the psychological basis of the "laziness lie," which originated with the Puritans and has ultimately created blurred boundaries between work and life with modern technologies and offers advice for not succumbing to societal pressure to "do more."
Measuring the Global Burden of Disease
"In this volume, a group of leading philosophers, economists, epidemiologists, and policy scholars continue a twenty-year discussion of philosophical questions connected to the Global Burden of Disease Study (GBD), one of the largest-scale research collaborations in global health. Chapters explore issues in ethics, political philosophy, metaphysics, the philosophy of economics, and the philosophy of medicine. Some chapters identify previously-unappreciated aspects of the GBD, including the way it handles causation and aggregates complex data; while others offer fresh perspectives on frequently-discussed topics such as discounting, age-weighting, and the valuation of health states. The volume concludes with a set of chapters discussing how epidemiological data should and shouldn't be used"--
Digital Body Language
An instant Wall Street Journal Bestseller The definitive guide to communicating and connecting in a hybrid world. Email replies that show up a week later. Video chats full of “oops sorry no you go” and “can you hear me?!” Ambiguous text-messages. Weird punctuation you can’t make heads or tails of. Is it any wonder communication takes us so much time and effort to figure out? How did we lose our innate capacity to understand each other? Humans rely on body language to connect and build trust, but with most of our communication happening from behind a screen, traditional body language signals are no longer visible -- or are they? In Digital Body Language, Erica Dhawan, a go-to though...
Webs of Influence
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
