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With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Over the years, the dissemination of technology across society has increased exponentially. As technology continues to improve worldwide connectivity, positive relations between countries is paramount to achieving cultural and economic progression. The Handbook of Research on Sociopolitical Factors Impacting Economic Growth in Islamic Nations is a pivotal scholarly resource on the current factors impacting international relations between Islamic countries. Featuring extensive coverage on sociopolitical structures, economic sector analysis, sociocultural properties, and political policies, this publication is ideal for academicians, students, and researchers interested in discovering more about the current trends and techniques in the economic infrastructures of Islamic nations.
This book offers the first comprehensive history and analysis of Turkey’s relations with Israel since 1948, when the state of Israel was established, up until 2010 and places them within the wider framework of Turkey’s foreign policy. It highlights the remarkable lack of consistency in Turkey’s foreign policy towards Israel, under different Turkish governments, which has given the relationship a pervasive sense of unpredictability. Combining empirical-analytical evidence with role theory insights, as developed in Foreign Policy Analysis (FPA), it explores Turkish foreign policy makers’ perceptions regarding the proper role and function of the country in the international system and t...
İŞLETMELER AÇISINDAN BÜYÜK VERİ: KAVRAMSAL BİR DEĞERLENDİRME 1 YAPAY ZEKÂ ÇAĞINDA PAZARLAMA 3 ENDÜSTRİ 4.0 VE TOPLUM 5.0’A GEÇİŞ SÜRECİNDE SOSYAL İNOVASYON’UN ROLÜ 5 KURUMSAL SOSYAL SORUMLULUK ARAŞTIRMALARININ STRATEJİK YÖNETİM ALANINDAKİ GELİŞİM ÖYKÜSÜ ÜZERİNE BİR İNCELEME7 PANDEMİ DÖNEMİNDE AKADEMİK VE İDARİ PERSONELİN MAJÖR İŞ TUTUMLARININ İNCELENMESİNE YÖNELİK BİR ARAŞTIRMA 9 REKABETIN DEĞIŞEN DOĞASI: REKABERLIK 11 SOSYAL MEDYADA INFLUENCER KULLANIMI, TÜKETICILERIN DAHA FAZLA ÖDEMESINE ETKI EDER MI? 13 İNOVASYON VE DOĞRUDAN YABANCI SERMAYE YATIRIMLARI İLİŞKİSİ: OECD ÜLKELERİ ÜZERİNE PANEL NEDENSELLİK ANALİZİ 14 VE...
International Academic Conference on Management, Economics, Business and Marketing in Vienna, Austria 2016 (IAC-MEBM 2016), November 25 - 26, 2016
“Güncel Finansal Yönetim Yaklaşımları” adlı 2 Ciltli çalışmada finans alanında yapılan çalışmalar derlenerek toplanmıştır. Yapılan çalışmalar özellikle günümüz koşullarında sektörde yaşanan sorunlara yöneliktir. Her bir bölüm, alanında uzman akademisyenler tarafından oluşturulmuştur.
Tekno-Girişimcilik, sadece bir iş kurmak ya da bir ürün geliştirmek değil, aynı zamanda bu süreci etkili bir şekilde yönetmek ve büyütmek anlamına gelir. Bu kitap, teknolojiyle girişimciliği birleştirerek, günümüzün rekabetçi iş dünyasında başarıya giden yolculuğunuzu planlamanıza yardımcı olacak kapsamlı bir rehberdir. Bu kapsamda kitap, girişimcilik yolculuğunuzun her aşamasında size rehberlik edecek pratik ipuçları, stratejiler ve örnekler sunar. Teknolojinin gücünü kullanarak nasıl yenilikçi fikirler geliştirebileceğinizi, bu fikirleri nasıl hayata geçirebileceğinizi ve nasıl sürdürülebilir bir iş modeli oluşturabileceğinizi adım ad...
The International Academician Studies Congress 2021-Spring, which was hosted by Çag University Institute of Social Sciences and held on-line between April 29 and May 1, 2021 with the theme of New Norms in Social Sciences from Change to Transformation, has been successfully completed. As the intellectual designers of this congress, we have stated that since the preparatory work of the congress the mass and global fear "taught" in the first six months of 2020 marks the formation of a new "social virus" similar to Covid-19. This formation marks the beginning of a brand new era in social sciences. Moreover, it was our main goal to approach facts and dynamics with different perspectives and to d...