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Leveraging Consumer Behavior and Psychology in the Digital Economy
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides cur...
Contemporary Advancements in Information Technology Development in Dynamic Environments
The advancement of information technology is becoming more prevalent in all aspects of the world today, including online environments. Understanding technologys effect on niche markets and all fields of research is crucial for practitioners in this area. Contemporary Advancements in Information Technology Development in Dynamic Environments presents an in-depth discussion into the information technology revolution present in fields such as government, gaming, social networking, and cloud computing. This books investigation into the research and application of information technology in several specific areas make this a useful resource for practitioners, professionals, undergraduate/graduate students, and academics.
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.
User Perception and Influencing Factors of Technology in Everyday Life
An increasing amount of research is being developed in the area where technology and humans meet. The success or failure of technologies and the question whether technology helps humans to fulfill their goals or whether it hinders them is in most cases not a technical one. User Perception and Influencing Factors of Technology in Everyday Life addresses issues of human and technology interaction. The research in this work is interdisciplinary, ranging from more technical subjects such as computer science, engineering, and information systems, to non-technical descriptions of technology and human interaction from the point of view of sociology or philosophy. This book is perfect for academics, researchers, and professionals alike as it presents a set of theories that allow us to understand the interaction of technology and humans and to put it to practical use.
Multidisciplinary Approach in Arts, Science & Commerce (Volume-3)
Multidisciplinary Approach/Research/Subject/Education is a unique part of education. By this education students learn and collect knowledge/ideas from different disciplines. The present Book volume is based on the Multidisciplinary Research and introduces on different important topics by research paper contributors like: Pollution Eminence of River Hooghly between Trabeni to Diamond Harbour, A study to identify the psychological wellbeing of rural men working in the agriculture sector of Palakkad District, Kerala, ORGANIC SEAWEED COSMETICS: SUSTAINABLE WAY OF SKIN CARE WITH REFERENCE TO SHASHA NATURALS, AMMONIA IN YAMUNA – THE DEAD STRETCH, A STUDY ON STRESS AND COPING STRATEGIES AMONG UN...
Green Marketing and Environmental Responsibility in Modern Corporations
In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.
e-Infrastructure and e-Services for Developing Countries
This book constitutes the thoroughly refereed proceedings of the 13th International Conference on e-Infrastructure and e-Services for Developing Countries, AFRICOMM 2021, held in Zanzibar, Tanzania, in December 2021. The 31 full papers presented were carefully selected from 78 submissions. The papers discuss issues and trends, resent research, innovation and experiences related to e-Infrastructure and e-Services along with their associated policy and regulations with a deep focus on developing countries. In recognition of the challenges imposed by the COVID-19 pandemic, the conference organized a workshop to share experience on digital leaning and teaching at the time of pandemic, which garnered 3 papers.
Environmental Issues and Social Inclusion in a Sustainable Era
The Sustainable Development Goals (SDG) and the Paris Climate Agreement are examples of initiatives where countries show recognition of their interconnected interests and goals. This is particularly evident in the case of global environmental issues because they require global decision-making. The emergence of global environmental issues such as climate change, marine pollution and biodiversity loss has brought new challenges to governance and requires political support and innovation of global public policies. In addition, many social problems arise because of the environmental crisis. Environmental Issues and Social Inclusion in a Sustainable Era discusses environmental and social inclusio...
LECTURE NOTES IN SOCIAL SCIENCES AND HUMANITIES: FRONTIER RESEARCH
This e-book presents selected papers from social sciences and humanities research area. The aim of this lecture notes is to provide a platform to the researchers and practitioners from both academia as well as industry to meet and share cutting-edge development in the field. This e-book will serve as a valuable reference resource for academics and researchers across the globe.
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
