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Leveraging Consumer Behavior and Psychology in the Digital Economy
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides cur...
Leveraging Consumer Behavior and Psychology in the Digital Economy
"This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--
Multidisciplinary Approach in Arts, Science & Commerce (Volume-3)
Multidisciplinary Approach/Research/Subject/Education is a unique part of education. By this education students learn and collect knowledge/ideas from different disciplines. The present Book volume is based on the Multidisciplinary Research and introduces on different important topics by research paper contributors like: Pollution Eminence of River Hooghly between Trabeni to Diamond Harbour, A study to identify the psychological wellbeing of rural men working in the agriculture sector of Palakkad District, Kerala, ORGANIC SEAWEED COSMETICS: SUSTAINABLE WAY OF SKIN CARE WITH REFERENCE TO SHASHA NATURALS, AMMONIA IN YAMUNA – THE DEAD STRETCH, A STUDY ON STRESS AND COPING STRATEGIES AMONG UN...
Handbook of Research on Technology Applications for Effective Customer Engagement
In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.
Contemporary Advancements in Information Technology Development in Dynamic Environments
The advancement of information technology is becoming more prevalent in all aspects of the world today, including online environments. Understanding technologys effect on niche markets and all fields of research is crucial for practitioners in this area. Contemporary Advancements in Information Technology Development in Dynamic Environments presents an in-depth discussion into the information technology revolution present in fields such as government, gaming, social networking, and cloud computing. This books investigation into the research and application of information technology in several specific areas make this a useful resource for practitioners, professionals, undergraduate/graduate students, and academics.
Environmental Issues and Social Inclusion in a Sustainable Era
The Sustainable Development Goals (SDG) and the Paris Climate Agreement are examples of initiatives where countries show recognition of their interconnected interests and goals. This is particularly evident in the case of global environmental issues because they require global decision-making. The emergence of global environmental issues such as climate change, marine pollution and biodiversity loss has brought new challenges to governance and requires political support and innovation of global public policies. In addition, many social problems arise because of the environmental crisis. Environmental Issues and Social Inclusion in a Sustainable Era discusses environmental and social inclusio...
Engaging Stakeholders in Education for Sustainable Development at University Level
This book discusses the role of ESD stakeholders at university level, involving civil society and the private sector and public sectors (including local, national and intergovernmental bodies). In particular, it describes practical experiences, partnerships, networks, and training schemes for increasing the capacity of ESD and other initiatives aimed at promoting education for sustainable development taking place at institutions of higher education. In order to meet the pressing need for publications that may promote stakeholders’ involvement in ESD in higher education, the book particularly focuses on state-of-the-art approaches, methods, initiatives and projects from around the world, illustrating the contribution of different stakeholder groups to sustainable development in higher education on an international scale.
International Colloquium of Art and Design Education Research (i-CADER 2014)
This book focuses on Art and Design Education Research. Gathering 72 papers illustrated with diagrams and tables, they provide state-of-the-art information on infrastructure and sustainable issues in Art and Design, focusing on Design Industrial Applications, Visual Communication and New Media, Art Education Research, Cultural Studies, and the Social Implications of Art. They also offer detailed information on innovative research trends in Design Technology and Multimedia Design, as well as a compilation of interdisciplinary findings combining the Humanities and Quality of Life in Art and Design.
Green Marketing Revolution: Unveiling the Power of Sustainable Business (UUM Press)
Green Marketing Revolution: Unveiling the Power of Sustainable Business introduces the key issues of green marketing practices and sustainable production and consumption practices for a delicate balance of ecosystems and promotes the environmental resilience of sustainable business operations in the competitive global economy. Green marketing contributes to Sustainable Development Goals (SDGs) like Climate Action (Goal 13), Responsible Consumption and Production (Goal 12), and Life on Land (Goal 15). The professorial inaugural lecture series by Professor Ts. Dr. Norazah Mohd Suki shares key insights that have helped green marketing gain prominence in today’s corporate landscape and changed...
Innovation in the High-Tech Economy
This book constitutes the proceedings of the First International Conference on Management Science and Engineering: Innovation and High-tech Services, ICMSE 2013, held in Macau, in June 2013. The papers are contributed by innovative researchers, engineers and practitioners in the field of management science, information system, finance, economics and accounting and offer a platform for exchanging the latest research findings in the field of management science and management innovation, for looking forward to the future trends in the management science and management innovation field in the 21st century, and to promote management modernization and high-tech innovation services.
