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Dictionary of Marketing Communications
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Marketing of Passenger Transport Services
Passenger transport, the movement of people, is an important and integral part of human being's life. It is greatly influences every one's life-style. Much of the World's civilisation, culture, advancement, and structure have been affected by the passenger transport because of its intrinsic capacity to penetrate deep into the hinterland will contribute more for the attainment of the good of balanced economic development.
Market Promotion Policies in India
Papers presented at a national seminar.
Soul Searching
An engrossing look at black-themed films in pre-blaxploitation Hollywood
Marketing Management
None
Pushing Cool
Prologue: Pushers in the city of my youth -- Introduction -- The crooked man: influence, exploitation, and menthol's expanding web -- Selling the menthol sensation -- For people susceptible to cancer anxiety -- Building a black franchise -- Urban hustles and suburban dreams -- Uptown's aftertaste.
