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The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.
An engrossing look at black-themed films in pre-blaxploitation Hollywood
Passenger transport, the movement of people, is an important and integral part of human being's life. It is greatly influences every one's life-style. Much of the World's civilisation, culture, advancement, and structure have been affected by the passenger transport because of its intrinsic capacity to penetrate deep into the hinterland will contribute more for the attainment of the good of balanced economic development.
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Introduction Get Free or Die Tryin' Declaration of Rights Troubadours, Warriors, and Diplomats Notes Acknowledgements Index.
Papers presented at a national seminar.
Prologue: Pushers in the city of my youth -- Introduction -- The crooked man: influence, exploitation, and menthol's expanding web -- Selling the menthol sensation -- For people susceptible to cancer anxiety -- Building a black franchise -- Urban hustles and suburban dreams -- Uptown's aftertaste.