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On the Psychology of Military Incompetence
The Crimea, the Boer War, the Somme, Tobruk, Pearl Harbor, the Bay of Pigs: these are just some of the milestones in a century of military incompetence, of costly mishaps and tragic blunders. Are these simple accidents -- as the "bloody fool" theory has it -- or are they inevitable? The psychologist Norman F. Dixon argues that there is a pattern to inept generalship, and locates this pattern within the very act of creating armies in the first place, which in his view produces a levelling down of human capability that encourages the mediocre and limits the gifted. In this light, successful generals achieve what they do despite the stultifying features of the organization to which they belong. A classic study of military leadership, On the Psychology of Military Incompetence is at once an original exploration of the battles that have defined the last two centuries of human civilization and an essential guide for the next generation of military leaders.
Integrated Marketing Communications with Online Study Tools 12 Months
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital ...
The Years Ahead
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Mating
An American anthropologist is at a loose end in Botswana. She is ferociously intelligent and wonderfully inquisitive. She is also in love with Nelson Denoon, a charismatic intellectual who runs an experimental women-only utopian village in the Kalahari. At times wildly comic but also magnificently cerebral, Mating is a profound exploration of the human condition and a moving love story, circling the question 'what do men and women really want?'
Air Force Register
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As the Spider Spins
Nietzsche's metaphor of the spider that spins its cobweb expresses his critique of the metaphysical use of language - but it also suggests that ‟we, spiders‟, are able to spin different, life-affirming, healthier, non-metaphysical cobwebs. This book is a collection of 12 essays that focus not only on Nietzsche's critique of the metaphysical assumptions of language, but also on his effort to use language in a different way, i.e., to create a ‟new language‟. It is from this viewpoint that the book considers such themes as consciousness, the self, metaphor, instinct, affectivity, style, morality, truth, and knowledge. The authors invited to contribute to this volume are Nietzsche scholars who belong to some of the most important research centers of the European Nietzsche-Research: Centro Colli-Montinari (Italy), GIRN (Europhilosphie), SEDEN (Spain), Greifswald Research Group (Germany), NIL (Portugal). In 2011 João Constâncio and Maria João Mayer Branco edited Nietzsche on Instinct and Language, also published by Walter de Gruyter. The two books complement each other.
Nietzsche on Instinct and Language
The volume offers various considerations of Nietzsche's attempt to connect language to the instinctive activity of the human body. In focusing on how Nietzsche tries to dissolve the traditional opposition between instinct and language, as well as between instinct and consciousness and instinct and reason, the different papers address a great variety of topics, e.g. morality, value, the concept of philosophy, dogmatism, naturalization, metaphor, affectivity and emotion, health and sickness, tragedy, and laughter. Among the authors: Scarlett Marton, Werner Stegmaier, Patrick Wotling, and many ot.
