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Integrated Marketing Communications with Online Study Tools 12 Months
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital ...
Studying Football
Football is the most widely played, watched and studied sport in the world. It’s hard to develop a full understanding of the significance of sport in global society without understanding the significance of football. Studying Football is the first book designed specifically to guide and support the study of football on degree-level courses, across the full range of social-scientific perspectives. Written by a team of leading international football experts, and considering themes of globalization, corporatization and prejudice and discrimination throughout, it introduces key topics in football studies, including: media and celebrity identity, fandom and consumption gender violence racism corruption Every chapter includes up-to-date case study material, a ‘Research in Action’ section and features to aid student understanding and bring theory to life. Studying Football introduces all the key themes and facets of the social-scientific study of football, and is therefore an essential text for students on football studies courses and useful reading for any undergraduates studying the sociology of sport more generally.
Soft Computing
This book examines the latest developments in the area of soft computing with engineering applications. It explores topics such as fuzzy sets, intuitionistic fuzzy sets, unmanned aerial vehicles, soft sets, neutrosophic sets, fractional calculus, big data analytics, and the mathematical foundations of convolutional neural network (CNNs). Soft Computing: Engineering Applications offers readers a comprehensive and in-depth understanding of various cutting-edge technologies that are transforming industries worldwide. The book explores soft computing techniques in a very systematic manner. It elucidates the concepts, theories, and applications of fuzzy sets, enabling readers to grasp the fundame...
Integrated Marketing Communications
Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and coordinate all of a brand’s marketing communications elements to effectively engage the target market. Conceptual framework models demonstrate the integration of theory and practice to help students to better understand the whole IMC process and concept connections. Chapters adopt an integrative approach to examine marketing communications from both a consumer’s and marketer’s perspective. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Celebrating the Past and Future of Marketing and Discovery with Social Impact
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data...
Artisan Entrepreneurship
Artisan Entrepreneurship analyses handicraft enterprise using different approaches at an individual, group and societal point of view, providing a better understanding about how these workers contribute to societal wellbeing and aid cultural heritage preservation for future generations.
Integrated Marketing Communications
Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 4th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up to date theories and practice, the text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketin.
The Luxury Strategy
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at th...
