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This 1999 book proposes an alternative approach to research and development, based on the needs of the farming community.
Times are changing. Until fairly recently many farmers were simply producers. Their energies were focused on growing crops and producing livestock. Selling was often just a matter of sending produce to the local saleyards or silo or contacting their stock and station agent. Producers were price takers rather than price managers. Now many farmers have become marketers rather than just producers, and in the near future many more will make the fundamental shift from an on-farm focus as price-takers to a wider approach that includes price risk management and marketing. Official marketing authorities are playing less of a role in marketing Australian agricultural produce. As part of this deregula...