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An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career ...
The BSAVA Pocketbook for Veterinary Nurses offers quick access to key information on a wealth of procedures. In this second edition, editor Emma Gerrard has built on the excellent work of Louise O’Dwyer to reflect the expanding responsibilities of the profession whilst retaining handy features, such as emergency doses and a ruler on the inside covers. Notable additions include: Surgical and anaesthetic checklists, pain scales for dogs, cats and rabbits, dental recording charts, and PROTECT ME information on antimicrobial resistance. Key points Expanded and updated to cover more aspects of modern veterinary nursing. Arranged in alphabetical order and cross-referenced for ease of use. Provides convenient access to condensed knowledge from a range of BSAVA titles. Over 70 full-colour illustrations bring life to radiographic positioning, bandaging and more. Retains the practical design of the first edition, with emergency doses and a ruler on the inside covers.