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Rediscovering the Essentiality of Marketing
This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriat...
Encyclopedia of E-Business Development and Management in the Global Economy
"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.
The Politics of HIV/AIDS in Russia
This book studies the role of civil society organisations in the fight against HIV/AIDS in Russia. It looks at how Russia’s HIV/AIDS epidemic has developed into a serious social, economic and political problem, and how according to the United Nations Programme on HIV/AIDS (UNAIDS), Russia is currently facing the biggest HIV/AIDS epidemic in all of Europe with an estimated number of 980,000 people living with HIV in 2009. The book investigates civil society organisations’ contribution to social change and civil society development in post-Soviet Russia, and thus situates a specific type of civil society actors into a broader socio-political context and questions their ability to represent civic interests, particularly in the field of social policy-making and health. This allows for a better understanding of the dynamics of state-society relations in present-day Russia, and gives insight into the ways HIV/AIDS NGOs in Russia have used transnational ties in order to exert influence on domestic policy-making in the field of HIV/AIDS.
Engineering Methods in the Service-Oriented Context
This book constitutes the refereed proceedings of the 4th IFIP WG 8.1 Working Conference on Method Engineering, ME 2011, held in Paris, France, in April 2011. The 13 revised full papers and 6 short papers presented together with the abstracts of two keynote talks were carefully reviewed and selected from 30 submissions. The papers are organized in topical sections on situated method engineering, method engineering foundations, customized methods, tools for method engineering, new trends to build methods, and method engineering services.
Accents of added value in construction 4.0
The book wants to do justice to the complexity surrounding the Digital Transformation and AI in the Construction Industry. User practice experiences show how digital change can be shaped sensibly and constructively, what kind of methods and technologies do exist or can be developed, which fields of application can be explored, by keeping an eye on risks and opportunities. The book works out key factors and core competencies at all levels, which are decisive both for sustainably using innovative technologies and for setting the Seal of Quality of the Construction Industry at home and abroad.
E-Business and Telecommunications
This book constitutes the refereed proceedings of the 11th International Joint Conference on E-Business and Telecommunications, ICETE 2014, held in Vienna, Austria, in August 2014. ICETE is a joint international conference integrating four major areas of knowledge that are divided into six corresponding conferences: International Conference on Data Communication Networking, DCNET; International Conference on E-Business, ICE-B; International Conference on Optical Communication Systems, OPTICS; International Conference on Security and Cryptography, SECRYPT; International Conference on Wireless Information Systems, WINSYS; and International Conference on Signal Processing and Multimedia, SIGMAP. The 27 full papers presented were carefully reviewed and selected from 328 submissions. The papers cover the following key areas of e-business and telecommunications: data communication networking; e-business; optical communication systems; security and cryptography; signal processing and multimedia applications; wireless information networks and systems.
Why AI Undermines Democracy and What To Do About It
Across the world, AI is used as a tool for political manipulation and totalitarian repression. Stories about AI are often stories of polarization, discrimination, surveillance, and oppression. Is democracy in danger? And can we do anything about it? In this compelling and balanced book, Mark Coeckelbergh reveals the key risks posed by AI for democracy. He argues that AI, as currently used and developed, undermines fundamental principles on which liberal democracies are founded, such as freedom and equality. How can we make democracy more resilient in the face of AI? And, more positively, what can AI do for democracy? Coeckelbergh advocates not only for more democratic technologies, but also for new political institutions and a renewal of education to ensure that AI promotes, rather than hinders, the common good for the twenty-first century. Why AI Undermines Democracy and What to Do About It is illuminating reading for anyone who is concerned about the fate of democracy.
