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Engage!, Revised and Updated
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create...
Estudios regionales
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Periódico oficial
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Appreciative Inquiry
This book provides a concise introduction to and overview of the growing discipline and practice of Appreciative Inquiry (AI). If you are intrigued by the prospect of mobilizing rapid, positive change with multiple stakeholders in a human system that is important to you, this book is for you.
